Strategies for CEOs to Enhance Their Social Media Presence
This is a writing sample from Scripted writer Stephanie Yontz
So you’re a CEO who wants to build influencer-level leadership on social media. Maybe you already have content planned out. Now, it’s time to optimize. Use these strategies to build your following and boost your online presence.
Engage Authentically With Your Audience
If your audience only wanted carefully curated corporate content, they would follow your brand’s page. But they want to connect with the human behind the business. So, they followed you.
Your audience certainly benefits from the value your content provides, but your authenticity gives them a reason to care. Develop a voice that resonates with your followers and makes them feel like they’re talking to a friend, colleague, or, at the very least, someone they can trust. You can even include content about your life to give your profile a more personal touch.
Share Valuable Content Consistently
Posting valuable content regularly is the key to establishing your audience.
Pushing your content out to the right eyes takes time, and often, trial and error. So, posting consistently gives you more chances to get picked up by your chosen platform’s algorithm and pushed onto your target audience’s feeds. Plus, making a content schedule helps you hold yourself accountable to post.
Make sure the content you’re posting is useful or relevant to your audience. You don’t necessarily have to overload every post with information, but your content should be somewhat informative; that’s how you build your reputation as a thought leader.
Most social media platforms — TikTok and Instagram, for example — favor bingeable content. So, present your posts in bite-sized amounts. Honor your audience’s valuable time — and, in some instances, short attention spans — and trim the fat. Start your content with a strong hook, include entertaining and easily understandable information, and seal the deal with a CTA, if applicable.
Leverage Multimedia and Storytelling
Since photo- and video-based social platforms are more popular than ever, it’s important to leverage multimedia to grow your audience.
This means breaking up text-heavy posts — the ones you share on LinkedIn, for instance — with photos and videos. Doing so not only makes posts more skimmable, but more visually appealing, too. What’s more is that adding images to text-heavy posts is a proven engagement booster. When you consider these pros, it’s hard to find a reason not to bring photos and videos into the mix.
Bringing storytelling into your social media approach is an essential part of building a loyal fanbase, whether you’re using Instagram, TikTok, Facebook, or YouTube. Creating stories based on your target audience’s needs, your business goals, and the platform’s algorithm helps you find your people online, and eventually, generate leads and drive sales.
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