Glossary of Terms

A B C E I K L M N O P R S T V W

A

Adwords A/B Testing Accessibility Analytics

B

Blog Posts Branded Content

C

Content Tune Ups Content Marketing Call To Action (Cta) Channel/Media Planning Channels Content Brief Content Mission Statement Content Operations Content Segmentation Content Strategy Content Workflow Curation Customer Experience (Cx) Content Inventories And Audits

E

External Links Email Marketing Editorial Calendar

I

Internal Links Influencer Marketing

K

Key Performance Indicators (Kp Is)

L

Lede Lead Scoring

M

Marketing Qualified Lead (Mql) Metrics

N

Newsletters Native Advertising

O

P

Press Releases Product Descriptions Personas

R

Return On Investment (Roi)

S

Social Media Posts Seo (Search Engine Optimization) Sales Funnel Sales Qualified Lead (Sql) Search Engine Optimization Shared/Social Media Subscribers

T

Transcriptions The Buying Cycle Tam

V

W

Web Pages White Papers