Content Strategy & Ideation by Scripted

Content strategy and ideation to maximize your content marketing game.

Stats on Strategy & Ideation - Crunching The Numbers

Did you know at least 73% of B2B marketers use content marketing as part of their marketing plan. However, few actually have a documented content marketing strategy? According to a content marketing study:

40% of marketers have a documented content marketing strategy

33% of marketers have a content strategy, but it isn't documented

27% have no content marketing strategy at all.

Don't add to that percentage. Start developing a content strategy that gets results.

The Importance of Content Strategy & Ideation

Content strategy and ideation is a vital part of your content marketing efforts. In fact, 74% of marketers indicated that the top factor for successful content marketing was the value their content provides target audiences. Unfortunately, only 29% of marketers indicated success with their content marketing whether extremely successful or unsuccessful.

Scripted content marketing service can solve the pain points of CMOs and marketers.

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Align Content With Your Goals

Need help aligning your content with your business goals? Creating content that aligns with your goals is tricky, not to mention the considerable time and effort into doing so. An effective content strategy allows you to create content where everything you create is a puzzle fitting seamlessly into your overall content goals and business objectives. Creating the sort of 10x type content that resonates with and moves your specific audience to action is an art form and requires a solid, documented content strategy.

Return on Investment

Significant time, effort, and money go into content, or at least it should do. A thoroughly documented strategy is crucial to succeeding with content creation in 2023. How do you know if you're getting a great ROI on your content without documentation? With no documented strategy, it's impossible to know. Documentation lets you see what resources you need, how much it will cost, and how much time is required to ideate, create, publish, and promote the content. Documented content tells you what's needed to create each piece you produce. Oh, and the ability to measure its performance. This is a great recipe for potent, highly effective content which you can continuously refine to streamline your content creation process.

Measurement

Another massive obstacle to successful content. With so few companies documenting and measuring their content, how can you expect to know if it's successful? It's no wonder, so many businesses struggle to justify a content marketing plan. Documenting and tracking any content you produce tells you what it's doing for your business. This could be; impressions, clicks, or conversions. Measuring these factors determines what each piece of content is doing for your business.

The Pain Points of Content Creation

Let's face it, oftentimes creating content is easier said than done. The problem can go far beyond a mere writer's block.

Difficulty in Creating Engaging and Relevant Content

Producing quality content in 2023 takes considerable time, effort, and resources. Let's face it, beating your competitors and standing above noise. To succeed with content marketing, you need to produce quality 10x content consistently. That's because buyers don't want to spend more than 5 minutes viewing content of any type of format.

This highly informative and comprehensive content must resonate with your audience, outrank your competitors and move readers to action. Dedicated content strategists helo you achieve this without having to sacrifice time in-house.

Lack of Ideas and Inspiration for Content Creation

Knowing how to create an effective strategy is another huge challenge. You know your company vision more than anyone, but producing a content strategy to align with that is a different story.

How do you come up with 6-12 months' worth of content your audience cares about and relate it to the big picture? Not to mention finding the time and being an expert content writer.

If you're experiencing some of these challenges, it leads to believe that the content is even worth it. But considering 71% of marketers state content will become more critical over the next year, if you want to keep up with the competition and take advantage of the incredible benefits of content marketing, content is essential.

Inconsistent Content That Doesn't Align With Brand Values or Target Audience

Consistently producing quality content is one of the biggest hurdles marketers and enterprises face regarding their content game. It comes down to not knowing who your target audience is, including identifying the buyer personas and providing relevant content throughout the buyer's journey through the marketing funnel. About 62% of purchasing decision makers look for case studies and visuals, which they deem most practical.

That's why you need a content schedule. A solid strategy reinforces why you're creating the content and a dedicated content calendar or editorial calendar to work from. It helps you answer why you're posting it, what it's going to do for your business, and on what date. A strategy gives you a solid structured content production schedule.

A content calendar and schedule means you can kiss goodbye to randomly pumping out content whenever the marketing team gets a spare afternoon. Content is here to stay for big businesses and needs to be treated accordingly.

Low Traffic and Engagement on Website and Social Media Platforms

Putting out a huge amount of content does no good if it results in little traffic to your website and social media accounts. Not every social platform is suitable for every target audience, so you must choose wisely. For example, if your specific audience tends to use Facebook (the top social media channel for B2C marketers) on a regular basis, then it's not practical to focus your content marketing efforts on LinkedIn (the top social media channel for B2B marketers). In addition, 80% of marketers use social media for paid distribution of their content.

Contact Scripted Today

Contact Scripted today and outsource your content creation and management needs to highly skilled strategists and vetted writers - giving you the time, power, and freedom to grow and scale without taking on staff or sacrificing precious time.

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The Benefits of Content Strategy & Ideation

Content strategy and ideation offers many benefits for brands looking for effective approaches to marketing. The top three goals for marketers using content is increasing brand awareness, building trust, and providing education. Your content can include a wide range of formats, including websites, pillar pages, landing pages, blogs, videos, podcasts, social media accounts, infographics, eBooks, whitepapers, etc.

Increased Brand Awareness & Visibility

Brainstorming ideas and creating high-quality content can work wonders when it comes to increasing the awareness of your brand. Using the right keywords also helps to make your content stand out and increase your visibility. Be sure to take time to conduct keyword and market research so that you can identify keywords more likely to boost your content up in Google search page results (SERPs) and minimize those that may be too competitive. When done right, not only do you increase your chances of being seen on page one, but your contnet is more likely to appear everywhere.

Higher Website Traffic and Engagement

The result of great ideas and quality content with the right keywords an a boost in SERP placement means you create more traffic to your website. Once your visitors have arrived, you have many opportunities to keep them engaged through your content. The longer they stay on your website, the more likely they are to become better acquainted with your brand and eventually take some sort of action, such as subscribing to your newsletter, reaching out for more information or making a purchase. A good content strategy must focus on lead generation and conversion as the end point.

More Qualified Leads and Conversions

Engaged website visitors are happy visitors. When they come to your website, they expect to get something of value in return. This could be anything from learning about new trends in their industry to applying best practices in a new technology. That value extends to both you and your potential customer. When they perceive value in the form of valuable content, that can increase the chance they'll turn into a qualified lead that can be converted into a shell.

Enhanced Brand Image and Reputation

Content is one of many ways—and very easy to create, too!—to add a sense of credibility to your brand. It can make your company or the voice of your brand, a thought leader in your field. Whether through blog articles, white papers, eBooks, video scripts, or other types of marketing, it makes sense to use content to enhance your reputation.

Better Alignment With Target Audience and Brand Values

When generating ideas and creating content, it's not supposed to be a free-for-all. Your content strategy should be aligned with your target audience and brand values. That way, you ensure that what you put out there is value to your particular audience while reflecting upon everything your company stands for and upholds.

What Makes Scripted Unique

Scripted is unlike any other content companies out there. Many of them are nothing more than glorified content mills. Not us! Our service is unique—here's why.

Customized Content Strategies and Ideation Based on Individual Client Needs

Using Scripted services, you won't get cookie-cutter content that anyone can use on their website. We created content strategies that are customized to meet each individual clients. Content marketing doesn't work with one-size-fits-all approach that's so common in content mills where it's hit or miss (mostly miss).

Collaborative Approach With Clients To Ensure Successful Content Creation

Right from the start, we provide the resources you need to ensure a successful content creation process. Rather than leave you to fend for yourself, we walk you through the steps and collaborate with you. That way, you're sure to get exactly what you need to meet your content goals. After all, teamwork makes the dream work. In fact, team work is a key factor in successful content creation, which requires collaboration among key players, including information architects and developers, user experience designers, marketing and public relations experts, copywriters and editors, and stakeholders.

Comprehensive Analysis and Research to Ensure Relevance and Effectiveness

We conduct research and provide a comprehensive analysis to identify the usable content that will be most relevant and effective. You'll see exactly how to create content design to beat your competitors and make your brand stand out. In other words, we show you ways to make your content better than the rest. In turn, you'll have great content that's optimized for search engines.

Expertise in various industries and niches

Behind the scenes, Scripted works tirelessly to ensure you get only the most effective high-quality content. We do that by carefully vetting our writers, and editors—we only accept the best out of the top 10% of applicants. Each client is matched to a writer and editor with expertise in their particular field. That way, every piece is content that comes from someone with the skills, knowledge, education, experience, and background that directly relates to your industry and niche.

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Addressing Objections to Content Strategy & Ideation

We understand that not everybody understand the importance of content marketing. And you may have various reasons for why you think content creation and ideation isn't necessary. With that said, we've rounded up the most common objections, addressing each one so you can make an informed decision.

Fear of High Costs

Content marketing is one of the most effective and cost-efficient ways to generate leads. Truth be told, content has the power to generate three times more leads as compared to traditional outbound marketing. But get this — content marketing costs 62% less.

As they say, you can't make money without spending money. That's not to say that you must spend an arm and a leg on content marketing. However, you don't always get what you pay for, so it's crucial to choose your content service provider carefully. Scripted offers affordable pricing without sacrificing quality, so you never have to fear the high costs often associated with content marketing.

Doubt in the Effectiveness of Content Strategy and Ideation

A good content strategy is one that acts as a step-by-step guide. It tells you what you need to do to reach your specific audience based on demographics and other targets. it also tells you how to engage them once you've gotten them on your website. Ideally, you want to have a bounce rate (percentage of visitors who leave the site before taking action) that's as low as possible. It's also essential to ensure that the average time a visitor spends on the website is maximized through engagement with useful content.

Limited Internal Resources To Collaborate on Content Creation

Are resources limited? You're not alone! About 67% of marketers had to do more with the same resources during the previous twelve months. While you may have these limitations, you can't afford not to focus on content marketing efforts. How else will your existing customers stay informed and your potential customers find you? That's also where we can step in and help you meet your content marketing goals.

Take Action and Improve Your Content Strategy Today

Improve your content strategy today by taking immediate action. At Scripted, our content strategies and writers can help you do just that.

Customized Solutions for Your Content Needs

Scripted specializes in nothing but content strategy and marketing, so you can be assured that we have your best interest in mind. We can help you create content strategy solutions for everything, from your entire website and social media accounts to specific landing pages and pillar pages to blog articles and topic clusters.

Collaborative Approach to Ensure Success

At Scripted, we value collaboration, and that's precisely what you'll find us doing once you jump on board. You'll work closely with a range of content experts whose job it is to see to it that your content marketing efforts are optimized. From ideation to distribution, your project is accessed through our state-of-the-art platform. Our content management system is set up so you can keep track of all content versions as they're produced. You can even publish directly to your website once the final content meets your approval. From our account managers and content strategists to writers and editors, you can't go wrong with partnering with us.

Comprehensive Research and Analysis for Optimal Results

Taking an in-depth look at your competitors and how effective their content marketing efforts have been used to help guide your content strategy. Some of the marketers' main concerns involve changes to search engines and analytics. As many as 64% struggle with SEO and search algorithms and 48% struggle with data management and analytics. Google Analytics...metrics...search engine optimization (SEO)...bounce rates...average time spent on websites...All of these key elements of research and analytics can seem overwhelming. We do this for you, ensuring your content marketing efforts are maximized.

Expertise in Multiple Industries and Niches

You need expertise in your industry and niche in order to pull off good content. Scripted has staff and writers vetted specifically to work with clients in multiple areas. You are matched to account managers, writers, and editors most suited to your field, so you never have to worry about your content falling short for lack of expertise. If you're please with the result—we guarantee you will—you have the option of favoriting your top-choice writers. They'll always be readily available to you right at your fingertips.

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Affordable and Effective Solutions for Your Business

The Scripted platform is a content management system that connects you with dedicated account managers, writers, and editors. You're able to create all types of content, from blogs and eBooks to social posts and infographics. Our content marketing strategy solutions are both affordable and effective, whether you head a small business or enterprise.

How Scripted Accelerates Your Content Strategy & Ideation

So how can you kickstart a documented, data-driven, goals-orientated content strategy that gets results?

Does Your Existing Content Measure Up?

You may already have in-house writers, but we can help you take your content from not so good content to great content. We'll help you devise anew content strategy plan and walk you through the process of working with our team of strategists, writers, and editors. You'll only be matched with carefully vetted writers and editors in your particular industry, field, or niche. No longer do you have to take what you can get, like at content mills, ending up in lackluster content that gives little to no results.

How Scripted Accelerates Your Content Strategy & Ideation

Scripted helps you accelerate your content marketing strategy from an afterthought to a solid, easy-to-follow, actionable structure. Our expert content strategists take the time to understand your goals and vision and then create the perfect content strategy to match. If you're looking to truly dedicate your company to successful content marketing from now on, please get in touch with Scripted today.

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