Secret Ecommerce Tools To Increase Your Sales
This is a writing sample from Scripted writer Molly Blanchard
Is your business' ecommerce presence not meeting your sales expectations? You're not alone. Many businesses struggle to find the correct tools and strategies to increase online sales. The right e-commerce tools help you sell more products or services by streamlining your sales process and giving you the insights needed for making smart decisions.
What are ecommerce tools? They are software platforms, applications, and plugins that help you run and grow your online business. These tools automate repetitive tasks, manage inventory and customers, and give information about your sales and marketing performance. Below are some secret ecommerce tools to assist you boost your sales and take your business to the next level:
Accounting and Inventory Management Tools
Accounting and inventory management tools help you keep track of your finances, understand your margins, and ensure you have the right products in stock. These tools assist you in making informed decisions about pricing, promotions, and product offerings.
Some top accounting and inventory management tools include:
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QuickBooks. The program runs your inventory and makes finding items and services on your books quick and simple. It assists you keep track of inventory on hand, get notifications for reorder levels, and receive information about your sales and margins.
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Xero. This accounting software gives you real-time visibility of your cash flow. The data enables you to make informed decisions about pricing, inventory, and expenditures.
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Wave Accounting. The tool is geared towards small businesses and provides invoicing, accounting, and receipt scanning capabilities. It also allows you to keep track of your sales and expenses by categorizing them. This makes it easy to understand where your money is going and how much profit you make.
Email Marketing Tools
Email marketing tools help you cultivate customer relationships and drive sales through targeted campaigns. They give you the ability to segment your list, personalize messages, and automate your email marketing efforts. This enables you increase sales by driving traffic back to your website or online store.
Email marketing tools to assist you boost your sales include:
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MailChimp. This tool allows you to create beautiful email newsletters, automate your email marketing campaigns, and track your results. It also looks into your open, click-through, and unsubscribe rates to identify areas for improvement.
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Constant Contact. It provides templates, a drag-and-drop editor, and automation capabilities to make email marketing easy. It also offers reporting features for you to view the results of your campaigns and make necessary adjustments.
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Omnisend. The tool provides a suite of email marketing features, including automated workflows, abandoned cart emails, and segmentation. It integrates with ecommerce platforms to make it easy to send targeted campaigns to your customers.
Customer Relationship Management (CRM) Tools
Customer relationship management (CRM) tools assist you to manage your customer data, cultivate relationships, and drive sales. They give you information about your customer base, their needs, and wants, and how they interact with your business. This allows you to improve your customer service, target your marketing, and sell more effectively.
Some top CRM tools include:
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Salesforce. This CRM software gives you a 360-degree view of your customers. It helps you track customer interactions, understand their needs, and create targeted marketing campaigns.
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Zoho CRM. The tool helps you understand your sales pipeline to close more deals by identifying your hottest leads. It also aids you in tracking your customer interactions, and understanding their buying journey.
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HubSpot Sales. This tool assists you to manage your sales process and gives you visibility into your sales performance by tracking your email opens, clicks, and replies. It also allows you to create targeted email and social media campaigns.
Marketing Automation Tools
Ecommerce marketing tools automate your marketing tasks, saving you time and effort. They allow you to create targeted campaigns, track your results, and optimize your marketing for maximum return on investment (ROI). This allows you to focus on your core business, while still driving sales and improving your customer relationships.
Marketing automation tools include:
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HubSpot Marketing. This tool allows you to create targeted campaigns, automate your marketing tasks, and track your results. It gives you information on your website traffic, leads, and customers' buying journeys.
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Pardot. The software provides features for lead generation, lead nurturing, and lead scoring. It tracks your leads' interactions with your website and email campaigns. This allows you to score your leads, and prioritize them according to their likelihood to buy.
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Marketo. This tool allows you to create, automate, and measure your marketing campaigns. It gives you the ability to segment your leads, so you can target them with personalized messages.
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ActiveCampaign. It automates your marketing tasks, including email marketing, lead nurturing, and sales automation. The tool segments your contacts for you to send them targeted messages.
Analytics and Reporting Tools
Analytics and reporting tools track your ecommerce performance and give you data on your sales, marketing, and operations. With the data they give, you make informed decisions about your marketing strategy for success.
Analytics and reporting tools include:
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Google Analytics. This tool allows you to track your website traffic, understand your customer's behavior, and measure your marketing campaigns' success. It offers valuable information about your conversion rates for you to optimize your website for maximum sales.
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KISSmetrics. It offers customer profiling, segmentation, and tracking capabilities. This helps you understand your customers for targeted marketing.
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Mixpanel. The tool tracks customer behavior and engagement across your website, mobile app, and other platforms. It also tells you how your sales funnel is progressing, allowing you to improve your marketing efforts.
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Crazy Egg. This tool shows you how your customers interact with your website. It provides heatmaps and clicks tracking, for you to understand what's working and what's not.
What Ecommerce Tools Do You Use for Your Business?
Optimizing your ecommerce site to grow its online presence and reach new customers requires using the right ecommerce tools. These tools help you manage your website, drive traffic to your site, and convert visitors into customers. Choose the tools that align with your business goals to create a successful ecommerce platform with mega sales.
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