Weekly Content Trends May 2nd, 2022
With spring in full stride and sunny days ahead, it's a good time to explore the future of marketing! Marketing is an always-evolving domain in tandem with the evolution of technology. You have to meet your customers where they are, and right now it looks like key customer demographics are flocking en masse to augmented reality (AR).
Even if you're not ready to integrate augmented reality into your content marketing strategy, it's never too early to learn from other companies how they're using augmented reality to take their business into the future. And when you think about it, that's where we're all headed anyway.
This week in weekly content marketing trends, we'll deep dive into augmented reality and why it's important. Plus, we'll look at some inspiring ways businesses are adapting to this new wave of technology.
Quick Links:
Augmented Reality Numbers: What Marketers Need to Know
Augmented Reality isn't going anywhere. Here are some quick stats to paint a picture of how rapidly this technology is growing and why it's important for content marketing.
- 1.73 billion people: The number of people predicted to be mobile AR users by 2024
- 14 million workers: The number of workers predicted to wear smart glasses on the job by 2025
- 70% of shoppers: The number of shoppers who say they'll shop more frequently using AR
- 40% increase in conversions: The average increase seen by companies using AR
Examples of Augmented Reality in Content Marketing
TOMs Shoes: Augmented Reality & Emotional Marketing
A significant advantage of AR in marketing is the ability to provide immersive, personalized experiences for the customer. The potential to tap into the emotion of the customer is endless, as TOMS shoes have illustrated with their foray into the AR world. TOMS is famous for donating a pair of shoes for every pair purchased (part of their values system), and they beautifully leverage AR to bring home the impact of their mission through virtual giving trips. These trips transport the customer from a retail establishment to a giving trip where they can see the communities and individuals impacted by their purchase, thereby establishing a positive feeling associated with purchasing a TOMs product.
TopShop: Augmented Reality Content Marketing for the Cutting Edge Fashionista
AR is revolutionizing retail on all fronts, whether it's a warm, fuzzy mission like TOMS or, as in the case of TopShop, delivering stylish glam experiences to the fashion-forward customer. TopShop has used AR to eradicate FOMO around not being part of the glam crowd at fashion shows by transporting their customers to the catwalk front and center among the fashionable via virtual reality.
The immersive experience transforms the clothing from a folded item on a shelf to a moving glam statement, making the pieces almost irresistible. And guess what? No need to resist. As soon as the customer is finished watching leggy models strut down the catwalk, the must-have outfits are right there for purchase.
Oreo Cookies: Augmented Reality Content Marketing Ideas For Food
Oreo cookies used AR to create an immersive experience for cookie lovers everywhere that takes them on a journey of flavor creation.
Watch this video and see if you don't suddenly feel a craving for the classic cookie.
Augmented Reality Content Marketing Ideas for Small Business
Small businesses might not have the budgets or capabilities to provide in-store immersive experiences — yet. Remember: technology gets cheaper and cheaper, which is why it's never too early to start thinking about how your product or service can be brought to life through AR and content marketing.
AR is more than immersive experiences through expensive headsets. Here are a few other ideas to introduce AR into your marketing strategy while providing a better customer experience.
Add a QR Code To Your Business Card
The QR code could link to a scheduling calendar, free download, or purchase page.
Add Mobile QR Payment Options
Mobile QR payment options eliminate friction for the customer, leading to higher conversion rates for those shopping for your product or service on their phones.
Evolve Your Business Card Even Further
Beyond a QR code, there are now ways to have your business cards help people seamlessly via FaceTime, email or a 3D rendering of a product.
Taking Action
Feeling inspired? Ready to take your content marketing strategy to the next level? At Scripted, we connect people like you with our highly-vetted content marketing professionals who live, eat, and breathe all things content. Our writers and strategists want to help you succeed now and into the future.
Start your journey with a free 30-day trial and discover all that Scripted can do for your content marketing strategy. Sign up here.
