The Role of a Content Writer in Business

A recent HubSpot survey revealed that 70 percent of marketers have already started using content to grow their business. Content marketing — an inbound marketing tactic where you draw in audiences with knowledgeable and authoritative content. To execute a content marketing strategy effectively you need a professional content writer who understands SEO, your business, and your audience. So what should you look for in a content writer? Let's start with professionalism.

Content Writer Professionalism 

You want a content writer who will stay with your company long term to see a strategy through, and you also want a professional who has skills that set them apart from other marketers or writers. Your content writer should be able to:

• Include keywords that your potential customers will use in their search queries.
• Write meta descriptions that encourage readers to click your link over other search results, also known as search engine optimization.
• Identify the pain points of your customers and clients.
• Enhance your brand’s image by giving your blog, social media accounts, podcast scripts, email marketing, and publications more personality.

This should be the minimum requirements of your next content writer.

While any talented writer can craft content that sounds good and is well written, actual content writers are trained to produce written online material in a specific way so that it shows up in search results and brings in the people who are most likely to become your paying customers.

When you hire a content writer for your business, they have one main job: to demonstrate to your potential buyers why they should care about your products and services. Content writers achieve this goal by using your brand’s voice to educate people about what you offer and to develop a larger content marketing strategy that's consistent and becomes more and more effective over time. Getting the job done can take hundreds or thousands of words — content writing is never just a one-and-done deal.

Finding Content Writers 

Now that you know what a content writer is, where do you find the right one for your business?

If you're convinced you to want to hire a content writer to help grow your company, you may feel stumped about where to find one. However, we'll give you the inside scoop: The best place you can go is a content service like Scripted.

When you're ready to find a content service, define the kind of content you want, from word count and content type to subject matter. Then, search through the database of writers on Scripted to find the one who best matches the type of expert you're looking for. Alternatively, you can ask the team at Scripted to help you quickly find the right content writer to match your needs. Scripted's team can match you with a writer who can create what you need, in terms of both the subject matter and the type of content you need to be written.

How Scripted Can Help Your Business

Scripted specializes in SEO content marketing solutions. Our pool of professional freelancers specializes in writing SEO-friendly content for startups, agencies, and enterprises, so no matter what kind of organization you're running, you can be sure we have a writer who can help you grow.

Hire Scripted content writers now! Work with our content writers so you can focus on the work that you do best.