The 7 Best Ecommerce Blogs For Content Writers to Read
Looking for the best e-commerce blogs on the web? Online shopping has overwhelmed the traditional brick-and-mortar/mall models to become the premiere outlet for people to get the goods and services they need in their daily lives.
That means that a lot of people are seeking information on e-commerce every day - looking for everything from product marketing strategies to industry news and the hottest new items on the market. What's the best way to grab the attention of this ever-growing market?
For those in the e-commerce space, great blog content is a must. Engaging, keyword-rich blog content is the way to give your site an air of professionalism, position it as an industry leader, and attract customers' attention through the words and phrases search engines seek out.
Here are some important facts about blogs:
- 77% of internet users read blogs
- Companies that blog get 97% more links to their site
- Blog posts are some of the most-shared internet content
How can you get great blog content for your ecommerce site? The best way to get started is by examining other content to see what works for them! Here's our list of the best ecommerce blogs!
Beeketing
Beeketing is a comprehensive, engaging website that is also home to one of the best ecommerce blogs on the web. There's a lot here for online retailers to use for their own websites - including blogs like "7 Tips to Keep Customers Come Back Several Times Without Begging Them" and "The $0 Ad Budget: How to Skyrocket Your Sales Without a Single Advertisement." There are also several detailed guides and other resources to use on the website, including a few "Beeketing Case Studies." It's a must-go for anyone interested in ecommerce.
E Commerce Times
E CommerceTimes is "Everything you need to know about doing business on the internet" is the tag line of this helpful ecommerce blog and website. This engaging, no-frills, all-news website covers ecommerce from all angles, touching on consumer interactions, the power of email, industry trends, new markets and frontiers, technology issues, and much more.
Be sure to check out their "expert advice" columns, with titles including "The Pandemic's Effect on Gift Giving: Is Your E-Commerce Business Ready?" and "Amazon Vendors: Look at Direct Fulfillment Right Now."
Shopify
There are few brands as well-known in the eCommerce industry as Shopify. This multinational brand and eCommerce platform specializes in online stores and retail point-of-sale systems. Companies across all industries can draw inspiration from the Shopify Blog. Content is published based on various categories, including source products, start your store, sales and marketing, founder stories, and need an idea?
Sample articles include:
- Women Entrepreneurs We Love
- Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store
- Why Site Speed Is So Important: Conversions, Loyalty, and Google Search Ranking
- Build Your Store With Ease: The 9 Best Ecommerce Website Builders for 2021
In addition to Shopify's blog, this brand has also heavily invested in social media, which helps increase organic traffic. With nearly 4 million followers on Facebook and over 308 thousand followers on Twitter, Shopify continues to be a leader in the retail and eCommerce space.
A Better Lemonade Stand
A Better Lemonade Stand is an "online eCommerce incubator" that supports early-stage eCommerce entrepreneurs. This brand offers a wide spectrum of resources, including exclusive content, tools, and tutorials. There are also numerous products available, including handbooks, manufacturer directories, and branding guides, and more. The "A Better Lemonade Stand Blog" is presented as the #1 eCommerce blog for entrepreneurs, focusing on all phases of the development and growth process. Visitors can access content associated with building, launching, or growing.
Sample articles include:
- 30+ Easy Businesses to Start: Online Businesses Ideas You Can Launch in a Day
- Trending Products: 50+ New Product & Niche Ideas to Sell Online in 2021
- How to Monetize a Website: 8 Ways to Monetize Your Website Without Selling Products
- Data Strategies for Online Stores: How to Combine All Your Data & Create a Single Source of Truth
Wix Blog
Wix is a highly popular web platform for "non-tech" online business owners. By offering a range of drag and drop tools, business owners are able to create a professional website with ease. To attract a greater audience and support their current customers, Wix developed an informative blog, covering everything related to web design, marketing, business tips, and more. Each article is purposeful, offering actionable advice and insight. This helps Wix maintain a reputable blog.
Posting 2-4 times weekly, sample articles include:
- Website Blueprint: The Complete Guide to Creating Your Site
- 25 Smart Ways to Make Money Online
- How to Create a Compelling Brand Story
- 120 Profitable Blog Niche Ideas and How to Pick the Right One
eCommerce Fuel Blog
eCommerce Fuel is the "planet's most experience eCommerce forum and top-rated podcast" that helps promising companies grow. Their mission is to help retail owners supercharge their stores, leveraging their unique community of store owners, investors, and mentors. The homepage's main menu features a "content" drop-down menu, directing visitors to podcasts, trend reports, news, and articles — which brings you to the eCommerce Fuel blog. Easy to navigate, readers can select an article from the latest or top articles.
Sample articles include:
- How to Start a Clothing Line Online
- How to Start an Ecommerce Customer Loyalty Program
- 7 eCommerce Predictions for the Next Decade
- The Great Debate: Is Following Your Passion Bad Business Advice?
Zulily Blog
Zulily is a little different compared to the brands above. Instead of helping businesses grow their online retail stores, Zulily is a popular eCommerce company that sells clothing, footwear, home products, and toys. As they say, "it's a new store every day" — featuring many unique items that aren't found anywhere else. To support its community of customers, the Zulily blog focuses on topics across health and wellness, home and garden, lifestyle, and kids and family.
Sample articles include:
- 10 Vegan Sources of Omega-3 and Its Benefits
- Kitchen Storage Ideas for an Organized Kitchen
- How to DIY a Raised Garden Bed and Its Benefits
TechCrunch E-Commerce
TechCrunch e-commerce was founded by Michael Arrington and Keith Teare, TechCrunch is one of the leading news websites for all things technology; their helpful, robust ecommerce section deals specifically with the new ventures and stories in the ecommerce industry. Tune in for some straight news stories on the biggest issues of the day - "Amazon Sues Online Influencers Engaged in a Counterfeit Scheme," "China to Ship 3 Billion Parcels During Post-COVID Singles' Day" - mixed with other in-depth insights from the "Extra Crunch" sections.
Elastic Path
Elastic Path is looking to drill down into a specific area when it comes to your ecommerce needs? Elastic Path's ecommerce blog is the place to go, with "actionable insights on ecommerce trends and best practices." Peruse the Elastic Path website for information on a wide range of ecommerce topics, including:
- B2B
- Headless commerce
- Mobile
- APIs
- Omnichannel selling
- Microservices
- Digital transformation
- Composable commerce
- PWAs
Blog titles include helpful articles like "Why is Flexible Shopping Cart Important for B2B?" and "Why is Compliance Crucial to Security Programs?" It all adds up to one of the best ecommerce blogs to read on the web.
Volusion Ecommerce News
Volusion ecommerce news is a must-go for anyone looking to take a real plunge into the science and metrics behind ecommerce. Look at the site for insights into:
- SEO ("How to Audit Your Ecommerce Store's SEO in 10 Easy Steps")
- News ("How Amazon's Late Prime Day Event is Already Affecting Black Friday")
- Volusion's merchant stories ("The Egg Carton Store")
There are also plenty of webinars, guides, and step-by-step manuals to explore.
Retail Customer Experience is one of the most comprehensive blogs out there, a blog covering everything that the retail industry touches - from technology and consumer behavior to marketing, omni-channel services, e-commerce, merchandising, and more. There's a helpful blog with continuously-updated articles on the industry (a recent article featured a fascinating story on customers' love of Bitcoin, for example) and the "security focus" and "retail strategy" sections can provide some helpful information for retail managers. Retail Customer Experience is a tremendous asset for anyone within the retail industry or in the retail world as a whole.
Medallion Retail
As the online home for one of the best retail marketing agencies on the world, Medallion Retail is right at the top of the list when it comes to the best retail blogs to read. According to the site, Medallion retail crafts "strategic retail experiences that surprise & delight your customers." The website's helpful blog is an engaging look at the whole retail industry, covering everything from "Choosing a Fulfillment Partner" to "5 Reasons In-Store Signage is More Important Than Ever." Along with the industry features, Medallion Retail provides plenty of articles about retail trends and retail technology.
Retail Doctor
A "prescription" for a great blog site. The "Retail Doctor" site is the home of Bob Phibbs, designated as "the retail doctor." Phibbs bills himself as "the retail training expert for brands of all sizes." Even if you or your organization isn't interested in the in-person training from Phibbs, the Retail Doctor website is still one of the best retail blogs to read on the web. A "Retail 101" section covers everything about the retail business on a basic level, and there are also plenty of blogs and videos (and even a podcast) for visitors to enjoy.
Retail Dive
The "Retail Dive" website puts the power of the retail expert at the fingertips of visitors. Retail Dive is the place for those that want to take a true deep dive into the retail industry; in fact, one of their most popular (and most helpful) sections is called "Deep Dive." Head into the "Deep Dive" for a hardcore, analytical look at some of the biggest issues in the industry, with plenty of difference-making insight included. The site's "opinion" page boasts a wealth of engaging articles and pieces from industry thought leaders, and an interactive "podcasts" section includes "The Backroom With Retail Dive" show.
Forrester Retail
One of the most prestigious (and respected) research and data companies in the world, Forrester also features a robust retail section on their website. Hop over to the Forrester retail design blog section to take a full look at the industry from a data-driven perspective. The "Research Collection" includes a wide range of industry statistics and future predictions, and news and features touch on big industry stories and efforts of major retailers. It's a timely and comprehensive resource for anyone in the industry looking to boost their retail business (especially small business owners).
There's a lot of great material to browse through on Retail Wire, one of the more robust retail spots on the web. It's also one of the best retail blogs to read, with a great amount of content covering everything from consumer marketing and management strategy to human resources and customer service. The "Braintrust" section on the website is especially valuable, with a rich trove of featured insight and thought leadership from retail experts and other standout figures. Panelists include some of the top names in the industry (and the website welcomes new submissions). Head over to the "Discussion" section for news analysis and breakdowns of some of the industry's biggest events.
The National Retail Federation
It doesn't get much more official than the national "voice of retail." The National Retail Federation is one of the industry's more important organizations, and their website and blog are chock-full of important elements for any chain retailer or all of the independent retailers out there. A special "Cyber and Digital Crime" section gives insight into these important elements of retail, and the "On the Hill" section goes behind the doors for important government policies. Other website resources include a "Top Retailer Lists" section along with the vital "NRF Cyber Risk Exchange."
Retail Design Blog
One of the more straightforward blogs on the web is also one of the best retail blogs to read. Retail Design blog provides a focus on - big surprise - retail design, and is heavily geared towards the visual site of retail. It's an excellent site for small business owners or anyone concerned with the visual aspect of the retail customer experience. There are plenty of ways for a retail design amateur to turn themselves into a retail expert with the insights from this site. It's a quick, smart way to optimize your retail marketing through visual means.
Insider Trends
This colorful, comprehensive website from Insider Trends - a company that "helps retailers and implement world-leading, profitable retail ecosystems" - features one of the web's top retail blogs. Head there to read articles that examine all of the different aspects of the retail industry, along with retail trends, retail technology, and other retail business angles. Articles range from "3 Secrets of a Winning Omnichannel Retail Supply Chain" to "The 5 Most Important New KPIs of Retail and How to Improve Them." Insider Trends is a must-bookmark spot for retail managers and other people involved in the industry.
Independent Retailer
As the "Industry's Trusted Source for Independent Retail News," Independent Retailer is a must-add to the reading list of retail managers and anyone else looking for an engaging perspective on the industry. Head over to this website to read news on products and suppliers, marketing and management, e-commerce, and much more. The "Trade Show News" section features valuable listings and other information for those looking to network throughout the industry. It's one of the best blogs for anyone involved with retail.
How Scripted Can Help
Scripted Can Help Drive Your Retail and eCommerce Content Strategy
The above blogs all have the following in common — they invest in quality content writing, focus on SEO, and post regularly.
If you need consistent, high-quality content, Scripted offers a large pool of retail and eCommerce writers. These expert writers not only offer blog writing services but can also write everything from press releases to social media content. If you're ready to invest in your content marketing strategy, Scripted's all-in-one platform will help you every step of the way.
Scripted can help you find the writers you need to elevate your blog. Start browsing our team of retail and eCommerce writers today!
Published by Scripted Writers on Wednesday, March 6, 2024 in Content Marketing, Content Marketing, Content Strategy, Ecommerce.
