Scripted vs. Jasper vs. ChatGPT—2023 Comparison 

Snappy, engaging content is the backbone of most business marketing strategies. From emails to website copy, content is more than just readable blog posts, so you must ensure you’re investing in the right platform to get what you need. Our Scripted vs. ChatGPT vs. Jasper comparison examines three powerhouses of content creation.

AI has been big news, and many businesses already leverage the speed and efficiency of generative AI tools to produce content quickly with a few simple prompts. Scripted, Jasper, and ChatGPT are all popular content generation options. But is Jasper better than ChatGPT? Can you use ChatGPT for all your needs? Does Scripted trounce them all? That’s what we aim to find out!

As these tools improve and upgrade along with AI technology, it’s essential to understand which is the best for your organization and which is worth investing in for significant returns later. 

Scripted  

Scripted is the only platform that combines AI-writing capabilities with access to a carefully curated pool of subject matter experts (SMEs) from dozens of industries. Members create blog posts, landing pages, and multiple other content types. While anyone can set up a free account and take advantage of the high-quality AI offerings, they also have access to specialists in marketing, technology, the food industry, pets, SaaS, data management, and more. 

The primary draw of Scripted for many marketers and content strategy managers is that they don’t have to pay for two separate services to fill their entire content calendar. Scripted delivers everything in one platform. It offers its built-in AI assistant, Scripted Copilot, to create content briefs, do keyword research, and deal with many time-consuming, monotonous tasks that take content creators away from what they do best — craft compelling content. This one-stop platform covers every aspect of the content creation process, from ideation to publication and beyond.

Who Uses Scripted?

Scripted is suitable for all businesses, from individual content creators to marketing agencies and large enterprises. The ability to create a no-obligation, free account and get headline or blog post ideas, press releases, and even complete marketing email sequences within moments is attractive to all businesses with marketing and content strategizing needs.

Small or medium businesses might opt for a combination of AI and human-created content, utilizing sharp-eyed editors to fix legacy content or fact-check AI-written pieces. Large enterprises and agencies benefit from dedicated account managers and a range of services that support the end-to-end content creation journey. Scripted offers content creation services for everyone and helps users get the most out of their AI-generated content.

Businesses that currently utilize content from Scripted include:

• Adobe
• Cisco
• IBM
• Eventbrite
• LinkedIn
• Ticketmaster
• Many more

Businesses, non-profits, and many other organizations take content generation a step further with Scripted’s copywriters and editors. They're highly experienced, with thousands of blog posts, whitepapers, and articles under their belts. 

Jasper

Jasper is a marketing-oriented content creation suite that makes big promises about the effectiveness of its services. Stats they cite include a 40% increase in content downloads and a 350% return on investment. While they don't appear to support these claims, Jasper has some fairly favorable reviews, scoring 3/5 on Gartner, with praise given to the service and support and the conversational tone of the output.

Who Uses Jasper? 

Jasper boasts that over 100,000 customers use its services, including SentinelOne, LinkSquares, Anthropologie, and more. Jasper appeals to brand-focused businesses that want entire marketing campaigns created fast. To that end, it offers a full toolbox of content writing tools to help make that happen. One of its biggest selling points is the ability to generate a unique voice using pre-built tones, including cheeky, formal, and even “pirate.” 

ChatGPT               

ChatGPT is the generative AI chatbot that rocked the foundations of the machine-learning world late in 2022. Until the launch of Meta’s Threads, it was the fastest-growing app in history, reaching one million monthly users by January 2023. 

OpenAI notes that ChatGPT's capabilities include writing code and helping users brainstorm ideas. Enterprises can also embed it into their own apps and services to provide generative AI content for a range of purposes. With careful prompting and fact-checking, however, ChatGPT can generate almost any type of content, including marketing copy.

Who Uses ChatGPT?

Some users may have been scared off ChatGPT because they need clear, precise prompts to generate the content they want. Others have been disillusioned by reports of OpenAI’s financial struggles. However, most of this was a media storm, and while the LLM-based bot is certainly expensive to run, it’s worth remembering that Microsoft recently pumped $10 billion into the project.

With that in mind, it should come as no surprise that major corporations worldwide use some form of OpenAI’s chatbot.

Coca-Cola was an early adopter, announcing in February 2023 that it would use OpenAI technology for consumer experiences and marketing. Business messaging service Slack uses ChatGPT to power some of its automated responses and help manage workflows. Many businesses use the chatbot to provide simple customer service support to consumers or clients, freeing human agents to deal with more complex queries.

Some companies have already moved from ChatGPT-3 to ChatGPT-4, a far more powerful generative AI solution with better natural language processing and generation. Scripted, in fact, employs GPT-4 technology for many of its services, including a research chatbot that gathers information quickly and allows a human eye to check for accuracy. 

Benefits: Scripted vs. Jasper vs. ChatGPT

Businesses invest only in platforms that bring tangible benefits. These could include saving time, streamlining business processes, or cutting costs. Let’s take a look at the benefits of all three content-creation tools.

Scripted Benefits 

The main benefit of opting for Scripted is that the paid plans provide access to some of the most experienced writers in over 50 industries. This allows businesses to leverage talent to showcase their own expertise, positioning themselves as leaders within their field.

For example, thought leadership pieces are a highly effective way to differentiate yourself from competitors. You can do this by creating strong, opinion-based articles to respond to the latest trends or industry news. Or you may want to develop inspirational content that connects with readers on an emotional level. Scripted's team excels at creating content that genuinely resonates with your audience.

You can then use Scripted's AI tools to repurpose this content for other platforms apart from your blog or website. For example, you could ask AI to create social media snippets based on the content of the article. You could even ask for infographic text to create a highly shareable asset for Instagram or LinkedIn. 

AI can’t replace human writers, but writers and content marketers who use AI to work faster and smarter will outpace those who don’t. Scripted thrives in that space, providing what’s needed exactly for every type of content marketing strategy.

Jasper Benefits 

While Jasper doesn’t use human writers, its AI offerings are many. The platform offers multiple templates that help marketers save time while adhering to a particular brand voice. 

Jasper also helps content marketers get started with plenty of pre-created content that users can tweak to their own needs. The danger here, of course, is that businesses might end up with similar-sounding ads, social media snippets, or video descriptions.

The major benefit of Jasper is the ability to create content at scale — fast.

ChatGPT Benefits

For enterprises willing to pay to embed ChatGPT into their own apps and systems, it can revolutionize their communication abilities. ChatGPT shines as a conversational chatbot, giving short, succinct, but natural-sounding responses with reasonable accuracy. ChatGPT will cheerfully explain its own limitations when asked, which helps users understand what they can and can't ask it to do and how it's best used.

As a marketing tool, ChatGPT excels at creating easy-to-read content — the shorter, the better. However, devising effective prompts for this AI tool can mean a learning curve, and it can take some time. But once you get the hang of it, you can create useful content in minutes. Just be aware of the need to check facts carefully and edit to suit your brand voice.

Quality of Output: Scripted vs. ChatGPT vs. Jasper

While many marketers are looking for speed, content must be high quality if you want to hit the top SERP positions. Content quality strongly affects SEO, although Google states it doesn't specifically penalize AI. Google’s current position is that helpful, engaging content will score highly, regardless of whether it’s human-written or AI-generated. 

Understanding the quality of output of any writing tool is essential before making an investment.

Scripted Quality  

Scripted provides the highest writing quality of the three platforms under scrutiny here. Why? Because you can upgrade to a plan where your AI-generated content can be edited for quality. You also have the option to choose real human writers to create it from scratch. None of the other platforms provide this service, along with AI-powered services.

All Scripted writers are heavily vetted and regularly have their work reviewed. This helps businesses match the right content creators with the right industry. AI can help here, too, using Scripted’s proprietary SmartMatch technology to send job requests only to highly qualified SMEs.

ChatGPT Quality   

ChatGPT's text output typically sounds fairly natural and realistic, albeit a bit flat and repetitive. The main problem, however, is the potential for errors and so-called hallucinations. A ChatGPT hallucination occurs when a chatbot confidently presents information that's simply wrong. In the absence of careful fact-checking, it's obviously problematic for any business purpose, including website content. This is where a human editor is required to ensure that content is factual and engaging.

Jasper Quality

Is Jasper better than ChatGPT when it comes to quality? The problems with accuracy remain the same. Jasper, however, works primarily with content prompts provided by users for marketing purposes. For these, the quality is often on-brand and highly readable.

As with many generative AI tools, the longer the piece, the lower the quality. This is seen in repetitive phrasing, unvaried sentence structures, and phrasing that seems awkward and out of place, especially when pre-selected tones of voice are used.

What Content Types Can You Create With Scripted vs. Jasper vs. ChatGPT?

If you're looking for content creation, what can you expect from each platform?

Scripted Content Types

Scripted empowers its users to choose whether they want the speed and efficiency of AI-generated content, the superior accuracy and engagement of SME-crafted writing, or a combination of both. The intuitive platform makes it quick and easy to order:

• Headline ideas
• Social media posts
• Product descriptions
• Email sequence generator
• Blog post or article ideas
• Ad copy
• Landing page copy
• Infographic text
• Press releases
• Video scripts
• Blog posts
• Articles
• Whitepapers
• Entire web pages
• Newsletters
• Transcription
• Tune-ups for existing content
• Editing for AI-generated content
• Copyediting services
• FAQs

If you require another type of content to boost brand awareness and get your company on the map, contact Scripted directly, as we’re bound to have a service that’s right for you. 

Jasper Content Types 

Jasper is built with marketing in mind. As well as article writing capabilities, Jasper helps content strategists create:

• Social media posts
• Email marketing campaigns
• Website copy
• Ads for Google and Facebook
• Case studies
• Video scripts
• Press releases
• Article ideas
• Art and images

Jasper offers over 50 templates, plus the option to upload an existing marketing campaign brief to help with content generation.

Jasper integrates with several popular services so you can use AI writing in your favorite apps, including Google Sheets, Google BigQuery, Chrome, Google Docs, Make, Zapier, and Webflow. 

ChatGPT Content Types 

ChatGPT is a pure AI-powered content generator, meaning users can use it for almost anything. Like most generative AI solutions, however, the longer and more complex the content gets, the more likely it is to be repetitive and contain errors. The primary business uses for ChatGPT include:

• Embedding it as a chatbot for customer service or general queries
• Search engines — Microsoft’s Bing now runs on OpenAI and ChatGPT technology
• Meeting agendas
• Social media posts
• Ad copy
• Roleplaying, e.g., in online training and apps like Duolingo

Can ChatGPT handle long blog posts, articles, or ebooks? Yes, with careful prompting and fact-checking. One method is to create a blog post section by section, generating a few hundred words at a time.

Organizations are finding many ways to integrate ChatGPT and GPT-4 into existing business systems to make communication with clients and consumers faster and simpler.

Pricing: Scripted vs. ChatGPT vs. Jasper

The big question: How much does it cost? When choosing a platform, remember that price is not the same as value, so always consider your business requirements and marketing needs.

Scripted Pricing 

Scripted has a simple pricing structure. The free plan is AI-only and includes services like headline and blog ideas, an ad copy generator, and even whole email sequence generators. The paid plans all include credits for content, and the Enterprise plans include end-to-end support and account management.

ChatGPT Pricing

ChatGPT’s pricing structure starts off simple but gets complex with the Enterprise plan. Here, the pricing is based on tokens, with each token representing a partial word, usually around four characters, including spacing and punctuation. Pricing is customized, with GPT-4 usage far more expensive than earlier versions.

Jasper Pricing 

Jasper's pricing model has pros and cons. It’s one of the cheaper starter plans for generative AI tools, starting at only $39 a month when paid annually. However, there’s no free option, only a 7-day trial. Marketers must set aside time to test all the features they might need within the 7-day period to decide whether Jasper is right for them or not.

	Scripted	ChatGPT	Jasper
Free Trial	Yes	Free at point of use	Yes
Free / Freemium	Yes	As above	No, only a 7-day trial
Premium Solution	Yes, various price plans	Yes, Plus and Enterprise	Yes, various price plans
Support? Anything else?	Excellent user support and account management services for enterprise and agency members; the only platform that combines AI-powered content with real human SMEs	Already becoming obsolete compared with ChatGPT-4, although Plus and Enterprise plans now include GPT-4 access	Requires a human editor for fact-checking

 

Conclusion

Is Scripted the ultimate content platform? Is Jasper AI better than ChatGPT? Ultimately, it depends on your business needs. Businesses that need only an embedded chatbot might opt for ChatGPT or GPT-4. Users who need help getting started with content marketing will no doubt use the many templates on Jasper.

But for quality content created by industry-respected writers via an AI-powered platform, Scripted is the obvious choice. Users can leverage the AI options for speed and efficiency and then tap directly into our expert talent pool for thoughtful, engaging, branded content that cuts through the noise.

If you’re ready to get started with Scripted, schedule a demo today.

 

Related reading:

Best AI Text Generators 

AI Tools for Blog Post Generation

Meet Scripted Copilot: Scripted's New AI Eliminates Prompts and Fees

Why the Smartest Marketers Have External Writing Teams

 

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Published by Liz Sena on Tuesday, October 10, 2023 in Ai.