Buy Whitepapers For Your Business

Here's how whitepapers can support the success and growth of your brand:

• Generate leads
• Create thought leadership
• Help you build your subscriber list
• Position your brand as an expert
• Build Trust
• Improve SEO
• Increase Conversions
• Increase Engagement
• Drive Sales

Several studies by the Content Marketing Institute have found that whitepapers continue to be in the top five strategies for marketing, with 61% of B2B businesses already using whitepapers.

Whether you are in finance or IT, whitepapers benefit a wide range of industries. If you focus on B2B sales, consider the value of whitepapers, especially if you are:

• Selling something new and innovative — When you sell something brand new, it's difficult to research it. When there aren't any websites or forums for buyers to visit, the value of a whitepaper significantly increases.
• Selling something complex — If what you sell is complex, buyers may need help to understand it. Again, this is the perfect opportunity to publish a whitepaper
• Selling something expensive — When something costs a lot, it is a big decision to purchase it. A whitepaper can provide all the answers upper management needs to make a more informed decision

Whether you sell a product, service, methodology, or technology, a well-written whitepaper will help you describe whatever it is you offer. Aim to answer the following question, how do the features/benefits you offer solve an existing problem better than anything else?

Writing a whitepaper can be a challenging task, which is why it's important to have a plan. High-level pieces, including whitepapers, demand much more than your run-of-the-mill execution. They require accurate research and strong writing skills. Both of which take a significant amount of time.

Follow these best practices to ensure a successful whitepaper campaign.

• Focus on one detailed subject, speaking as an expert to a narrow, often scholarly audience.
• Consider who you're speaking to. Have you created buyer personas? Make sure your whitepaper addresses the problems this audience faces. Speak to them in terms of what they want to know.
• Pay attention to the design and tone of your whitepaper. It's important to remain professional and authoritative but not dry and uninteresting. The tone of your whitepaper should be more formal than a blog.
• Back up key points with data and stats. A whitepaper is not a place for opinions. Claims need to be verified and backed by factual information.
• Never directly mention your products or services. The purpose of a whitepaper is to help and inform your audience, not sell.
• Source a professional writer to create your whitepaper. Quality, compelling content is imperative to the success of your whitepaper campaign.
• Be mindful of length. Although there is no set word count, a whitepaper should be fairly substantial (6-8 pages or more).

To get started, create an outline. This will help you better communicate your needs to a professional writer. Start by framing your whitepaper outline with a unique perspective in mind. Remember, education is the principal reason you're developing this type of content. Provide information that your audience cannot find elsewhere. Meaning, don't create a whitepaper that is simple and basic. Approach your topic of choice from a viewpoint that is fresh and insightful.

As much as you invest in marketing, the reality is, very few people will ever make a purchase the first time they visit your website. Buyers spend time comparing their options, which is why the average conversion rate across industries for first-time website visitors is between 2-3 percent. Luckily, both whitepapers and ebooks can help encourage higher conversion rates.

Creating a high-quality whitepaper is an excellent return on your investment, being both highly effective and affordable. All it takes is one highly valuable document to grow your audience and bring purposeful attention to your brand

To create a quality whitepaper, you will need to invest a significant amount of time. That is why it's important to outsource this task to a professional writer — someone who can create a whitepaper that converts while saving you time, and in the long run, money.