Facebook Landing Page Template

The rise of social influencers is just one unique way that your business can tap into this insanely affordable, effective and high-reach resource, but organic Facebook marketing is also very valuable.

• User feeds are curated. Like on most social platforms, a user's Facebook feed is curated just for them. The posts they see in their feed are derived primarily from the content they interact with the most, which could be good news or bad news for your brand.
• Your posts only show to some. Ultimately, your Facebook posts may only show to a small segment of your audience unless you pay to "boost" them, which is less than ideal. On average, just 8 percent of your followers will see your posts organically.
• Getting seen requires consistency and quality. In order to get your posts seen organically on Facebook, you have to create consistent, engaging content that users actually want to view and share.

If you can strike a balance, you'll find that Facebook can amplify your existing audience and help you rapidly expand it. The trick is coming up with an effective formula. These Facebook templates and tips will help you pull it off.

• When setting up your Facebook profile, make sure you set up a page and not a normal profile. A page will allow you to manage your presence like a professional, and it also gives you additional options — like an "About Us" section, shopping tabs, and more.
• As you set up your page, put it into the appropriate category based on the industry you're associated with, as this will help Facebook find your audience.
• Beyond the initial creation of your page, it's a good idea to revisit the details of your profile to ensure they're up to date. For instance, your profile photo and cover photo should match your brand.
• While you're checking on your profile, it's also a good time to dive into your "About Us" section and make sure that your company's name, website, year founded, and other information is accurate and error-free.
• Oftentimes, businesses use a logo or mascot for their profile images, but you can get creative and include an image of your team, city or something other to add interest to your profile.

Engaged audience members will definitely look all over your page, so it needs to be catchy and appealing throughout.

A good tip to remember here is that, in most cases, your posts won't be viewed within the context of your Facebook page, but rather on their own within the user's Facebook feed. Because your posts have to be able to stand on their own, it's important that you get a few details down pat:

• An engaging, on-brand image or graphic
• A description that's informative, but not too long
• A writing style that represents your company the way you intend for it to be perceived

Planning your content in advance is the best way to make sure each post is unique and engaging. Here's our template for a content calendar if you need help laying things out.

• If you have the capacity to post every other day, the next step is asking how often you should post within your limitations. Ideally, you won't stretch yourself too thin.
• If you determine your maximum capacity is 15–20 minutes every other day crafting a Facebook post, you should only commit to posting maybe three times per week, because no one is perfect.
• Posting a bit less often than you think you have the time for will help ensure that your posts are always of the best quality and that you're never rushing to get something out there.
• Posting less often can also help you create a "backlog" of posts (or post ideas) so that on days where you are too busy, you can pull something out of your saved posts and publish it with confidence knowing that you spent time thinking it through.
• Another part of the equation is knowing when your audience is online and how often they want to interact with your content. This varies from one niche to the next, so play around with which days you post and which times you post to see when you get the most engagement.
• Facebook's reports are super handy for fine-tuning when your posts go live, and you can always schedule them in advance so you don't to post them.

All of that said, the average Facebook page shares 1.55 posts per day. Posting too often can be detrimental, so it's not recommended to post more than twice in a day.

• There's no limit to how many hashtags a post can include, but the most eye-pleasing thing to do is limit yourself to two or three. That also challenges you to find the best, most relevant hashtags for your posts.
• Some people "reverse engineer" their posts to find the best hashtags, which is something you'll have to do for some of your content. This means creating your post around your topic of choice and then working backward to think about what hashtags relate to your content the most.
• If you need inspiration for what to post, you might base it on a hashtag that's trending or one that's closely connected to your brand.
• Lastly, when thinking about which hashtags to include, it might be a good idea to come up with a unique branded hashtag. Some good examples of branded hashtags include #ShareACoke (Coca-Cola) and #HaveABreak (KitKat).

Coming up with the right hashtags for every post can help you spark engagement and get people talking about your company or products.