Moz: Tool Reviews, Pricing, & Alternative

Search Engine Optimization (SEO) is essential for building an online presence for your brand or business. However, understanding how SEO works and getting it right can be challenging, even for seasoned marketers. 

Moz offers resources for users of all levels, a variety of plan options, and tools for every aspect of SEO. It aims to remove the complexity surrounding SEO and make it easy for anyone to boost search visibility. 

This Seattle-based SaaS platform’s signature products include an "all-in-one website SEO toolset” and SEO-integrated business listings. Its free plans offer access to basic keyword search and site analysis tools. The family of Moz SEO products works with any content marketing and SEO strategy to improve rankings, drive traffic, and attract customers. 

What Is Moz?

Moz has been a resource and community for SEO since 2004 when the company began life as SEOMoz, a consulting firm that featured research and ideas from the world’s first experts in the new field of search engine optimization. Responding to customer demand, the company gradually shifted from providing consulting services to developing inbound marketing strategies and SEO software and tools. 

In 2013, SEOMoz rebranded itself as simply Moz, intending to bring integrity and transparency to an SEO industry that Moz founder Rand Fishkin has called "frustratingly opaque." Moz is now focused on developing a comprehensive set of user-friendly SEO tools, a rich information source, and SEO best practices training. The company aims to help everyone reap the benefits of an efficient search engine strategy.

The Moz Toolset: Something for Everyone

Moz offers SEO tools to users of all budgets and skill levels. Many of these tools are completely free, and anyone can access a suite of SEO tools directly from the site, with no account or login required. 

Moz features include some of the best SEO tools on the market:

• Domain Analysis: Shows you the domain authority, page authority, ranking keywords, and other data for any website.

• Keyword Explorer: Allows you to get keyword suggestions and data about volume, click-through rate, keyword competitiveness, and more. 

• Link Explorer: Gives users access to links to any site, including competitor sites.

• Competitive Research: Enables you to see the top competitors in any domain. From there, you can determine content and keyword opportunities. 

• MozBar: An SEO toolbar that gives instant page metrics when viewing any website.

• Additional free tools: Other tools include local search data and information on how your page ranking changes daily. 

These free tools can provide plenty of actionable SEO insights. In many cases, free accounts will only generate a limited number of reports. For example, free users can only generate up to three Domain analysis reports a day. 

To access the full set of Moz SEO tools, you’ll need to sign up for one of four Moz Pro plans or for Moz Local, a separate product for checking and updating online business listings.

Moz Pro: The All-in-One SEO Toolkit

Moz Pro plans offer a range of SEO options for users, from beginners to enterprises. All plans provide access to the core Moz toolset for tracking and crawling sites, keyword and backlink analysis, on-page optimization (also called technical SEO), and reporting. However, the number of allowed campaigns, search results, and other metrics vary. The Moz Pricing options are:

• Starter $49/month ($39 if paid yearly)

• Standard $99/month ($79 if paid yearly)

• Medium $179/month ($143 if paid yearly)

• Premium $299/month ($239 if paid yearly)

These Moz subscription plans allow you to run campaigns, check keyword rankings, and conduct extensive SEO research. The plans also include unlimited scheduled and on-page grader reports and a premium version of Moz Bar for Chrome. Moz offers 24-hour online support and the Moz Q and A forum, which provides access to a worldwide community of SEO experts and Moz professionals.

Moz Pro’s most basic plan is the Starter, which costs $49 USD per month. The Standard Plan allows only one campaign, with 50 keyword queries each month, and is designed for small businesses to manage one SEO project. 

The Moz Standard or Medium may be more appropriate for mid-size and growing businesses. These plans allow additional campaigns, keyword rankings, and pages to be crawled per month. Additional features that become accessible at this level include competitive research queries, backlink queries, and link tracking lists. 

At $299 per month, the Moz Pro Large plan serves larger businesses with 25 campaigns and 3,000 keyword queries monthly. The Large plan also crawls up to 5 million pages monthly, with 500 tracked URLs daily and 70,000 backlink queries every month. This plan offers report templates and unlimited reporting of all types.

Moz Local: Managing Online Visibility

Moz offers a wide range of tools, from the global to the local. Its Moz Local tools allow you access to several features designed to enhance your local SEO presence. These tools include:

• Managing & syncing business listings by updating search engines with the latest business information, deleting duplicate information, and automating the distribution of profile information across multiple networks.

• Enhanced review & reputation management software that enables you to monitor, solicit, and read reviews. You can also review customer sentiment and trends, enabling you to automatically determine if there is positive or negative sentiment around your business. 

• Post updates, offers, and other content across multiple networks.

• Gain access to a suite of reporting insights, enabling you to determine your online presence score, traffic from various websites, what profiles need improvement, and more. 

Beyond SEO: Education, Community, and Support

Along with its easy-to-use SEO tools platform, Moz provides SEO resources, training, and support for new and experienced users. Its wide-ranging SEO learning center offers a free, downloadable Beginner’s Guide to SEO and an extensive series of articles and videos on specific aspects of SEO, such as ranking, link building, site crawling, and content marketing. 

Other Moz benefits include a library of free whitepapers, case studies, and videos to help users at all skill levels understand SEO better and develop effective SEO strategies for their businesses. The Moz Learning Center also includes SEO training with instructor-led classes and seminars, plus access to the Moz community of users and a calendar of in-person events sponsored by the company. The Moz blog features timely how-tos, observations, and insights from SEO specialists, content marketers, and other industry professionals. Most Moz Learning Center resources are free to read, download, or view.

Scripted: Content Marketing for SEO Success

Quality content is a cornerstone of any SEO strategy, and Scripted provides a complete, SEO-centered content solution for businesses in a wide range of industries. With a bank of professional freelance writers and dedicated support for your account, Scripted makes it easy to get the SEO-friendly content you need to build your brand. Whether you’re looking for a short blog post, a press release, or a rewrite of your website’s landing pages, Scripted’s writers can create the kind of professional, search-optimized content that engages visitors and supports your overall SEO strategy. 

Furthermore, Scripted’s offerings go well beyond simply crafting excellent content. Scripted can help you with every step in the process, working with your business or agency to help with idea generation, content creation, SEO optimization, and more. 

Scripted elevates its offerings beyond content to essential marketing tools, such as Performance Reporting, an easy-to-understand data point summary that translates your Google Analytics into intuitive, actionable information. The Strategy Chatbot is a technology-driven tool that helps you to develop and execute an effective content marketing strategy, with insights on the best channels, formats, and topics for your content.

Scripted’s pool of talented writers is the key to content marketing success. Scripted’s membership plans offer multiple ways to work with them. Depending on your subscription tier, you can choose from a pool of writers specializing in your industry and the type of content you’re looking for, post a job you have in mind, invite pitches on topics related to your niche, or let Scripted find the perfect match for your project. 

Scripted’s plan options are:

• Starter: This free plan gives AI-generated content.

• Pro: This plan allows access to world-class AI-generated and human content, taking a “best of both worlds” approach that merges technology and human creativity. 

• Team: Appropriate for a larger business that needs a team of users to manage larger accounts. 

• Enterprise & Agency: For enterprises or marketing agencies who want full-service support for larger content budgets.

With every Scripted membership plan, you’ll get free blog ideas, opportunities for revision, and unlimited content ordering. All plans come with a free trial and a 100% satisfaction guarantee.

Writers + AI to Power Your Marketing

Moz is an industry leader in technical SEO, and most of the Moz alternatives on the market cannot match the website's robustness. Moz’s SEO software pricing, though expensive, should be viewed as an important investment in boosting your website's visibility. 

However, SEO without high-quality content is incomplete.

Only a service like Scripted can populate your website with high-quality content that informs and captivates readers, improving your click-through rates and conversions. Scripted has a roster of highly vetted professional writers supported by AI tools to ensure your content speaks to the search engine algorithms—and to your customers. Indeed, Scripted is the only platform that merges both AI and humans to give your business the best possible content and the most robust technological tools at the most affordable price. 

Contact us for a consultation or a demo to see how Scripted can work for your brand.

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Published by Cathy Lovering on Thursday, July 25, 2024 in Marketing Agencies, Moz, Moz Review, Seo Tools, Tool Reviews.