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Local Content With Scripted

Creating content that speaks to a specific audience is important – especially in travel and real estate content. If you’re looking for writers in a specific city to write about neighborhoods, venues, or restaurants – use Scripted’s local content services.

What Is Local Content?

Local Content With ScriptedLocal content is content or news used to describe services about a specific location, city, or community. As more than 50% of all searches are done on a mobile phone, the importance of relevant local content has skyrocketed. Google search interest in “near me” search queries has increased 34X since 2011.

Companies with geo-specific locations and services rely heavily on search traffic and must create original and engaging content for every location. Examples of brands that need geo-specific content:

Travel: Tripadvisor, KLM Airlines, Intercontinental Hotels, Yellow Pages

Real Estate: ApartmentList, Zumper, BHG Real Estate, Landlord Station

Entertainment: StubHub, Ticketmaster, Eventbrite

Why Scripted?

Your content needs to feel local — local to your industry, your customers, and your audience. It shouldn’t sound like an outsider wrote it.

Local content at Scripted is written by our vast network of approved local writers. We have:

Approved writers in every major metropolitan area in the U.S.

The ability to find writers by ZIP code

– The same high quality standards and editing workflow

This way you can:

Suggest local events in specific cities or neighborhoods

– Describe the community around apartment buildings or residential homes

– Promote local businesses and the products they sell

Our Work

Screen Shot 2015-05-20 at 1.20.29 PMScripted has created local content for Fortune 500 companies and top startups including ApartmentList, HousingList, StubHub, eBay, and InterContinental Hotel Group.

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Desoto Apartments Community Guide

Boston Apartments City Guide

“Scripted has been a tremendous partner and value add for our business in helping us craft insider descriptions of cities and neighborhoods. This level of transparency has been invaluable to our customers.”

– John Kobs, CEO, Apartmentlist.com

 

Your Local Content Details

Take advantage of our nationwide network of superb writers and start creating relevant local content. Let’s discuss your content goals today.

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