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The Importance of Hiring a Retail and E-commerce Writer

The world of retail moves fast, and your content needs to keep up with the latest trends. Hiring an experienced retail and e-commerce writer allows your business to stay top of mind with your audience. Showcase your brand, share retail tips and secrets, and post enticing social media updates with the help of a talented freelance writer.

Why Hire a Retail and E-commerce Writer?

A writer specializing in retail and e-commerce keeps up with the latest trends, facts, and figures. They understand the content that gets results in this market, ways to build customer loyalty, and the best methods for moving shoppers toward a purchase. Your website, blog, email newsletters, and social media content are elevated through professional retail and e-commerce writers.

The Benefits of Hiring a Retail and E-commerce Freelance Writer

Consumers have a lot of choice in the global marketplace. Your competition is a click away, so building up trust and loyalty among your customers is essential. High-quality content positions you as an authority in your market. Your business becomes a trusted source of information and you build relationships that last longer than a single sale. A professional writer also has a powerful impact on your search engine optimization, which makes it easier for customers to find you on Google and other search engines.

A retail and e-commerce freelance writer offers conversation rate improvements in many parts of the sales funnel. You can end up getting more revenue from the same traffic volume, improved retention, and other benefits for your bottom line.

Finding a Retail and E-commerce Writer on Scripted

Hiring in-house writers is not always the best option for retail and e-commerce businesses. You have to go through a lengthy recruitment process that involves sorting through resumes, setting up interviews, and hoping that your applicant performs once they move into the role.

On Scripted, the process is much easier. You have access to professional retail and e-commerce writers through a user-friendly platform. All the writers on Scripted have gone through an extensive vetting process, so the screening work is already completed. Look through writer profiles to see their specialties, ratings, and samples. Once you find the perfect match, ordering content is a straightforward and streamlined process.

Effectively Working with a Retail and E-commerce Writer

Content creation is a collaborative effort. You get the best results out of a retail and e-commerce writer when you equip them with the right resources. Provide your chosen writer with information about your brand, the market, your customers, and your favorite pieces of content. Put together a style guide for your company and offer outlines for your content, if possible. Keep in touch with your writer throughout the process to ensure that they're on the right track.

If the first draft doesn't quite match your vision for the piece, explain the changes you'd like to see in a revision request. Your retail and e-commerce writer becomes one of your most valuable assets as they learn the nuances of your business and your audience.

Are you ready to improve your conversion rates, customer loyalty, and bottom line? View writing samples with the retail tag and get started today.