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Frequently Asked Questions About Hiring Writers

The amount that you pay a parenting writer depends on the topic and how much experience you want from your content creator. If you want a general blog post about hosting a child’s birthday party, you can expect to pay about 7 cents per word. If you want a certified counselor to write an article about coping with developmental delays, you might pay 15 cents per word or more.

You can hire a parenting writer by browsing profiles on a writer platform. The companies that manage writing platforms only hire people with exceptional grammar, word choice, and research skills. That means you don’t have to spend time vetting every writer. Instead, you can browse a few profiles and choose the person who matches your needs best.

Look for a parenting writer who your audience will enjoy reading. A website that gives parents fun blog posts doesn’t need a parenting writer with advanced degrees. Similarly, a serious website doesn’t need a parenting writer with a casual style. As long as your writer's content engages your target audience, you’ve found the right person for the job.

Today’s parenting writers know that they need to use SEO strategies to improve your website’s ranking. Hiring a parenting writer, therefore, should bring more traffic to your site, which means you will make more money from advertisements and sales. A writer can also help your business grow by crafting social media posts and newsletters that will engage your audience.

Expect your parenting writer to come up with creative ideas for your website. People want to read fresh, innovative content, so creative ideas make a big difference. You should also expect your parenting writer to follow project guidelines, meet guidelines, and ask you questions when needed. Open communication between you and your writer often leads to better content.

Find Your Perfect Parenting Writers

Search top parenting writers to write high-quality content for the parenting industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.

Krista Hillis
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Krista graduated from the University of Guelph where she studied psychology and neuroscience. Still active in her research, she now focuses on all aspects of health — both mental and physical. Based on her strong research skills, she is confident in a wide range of topics. Her specialties are health, neuroscience, and business. She is currently designing and building her own off-grid home. 
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The Importance of Hiring Parenting Writers

Moms and dads around the globe seek the advice and guidance of experts online to help them navigate the wonderful (and often overwhelming) world of parenting.

There is nothing more important to this audience of readers than the well-being of their children, which is why it's important to position yourself as an expert. Most often, this space is educational. However, many parents also seek content that is engaging and entertaining.

Whether you seek content that addresses humorous advice on how to deal with your teenager or are looking for the top crib safety tips, hiring expert parenting writers can assist your efforts.

Why Hire a Parenting Writer?

The Internet provides a wealth of knowledge, so it's no surprise that parents turn to reputable blogs and social media outlets to obtain the information they seek. According to PEW Research Center, parents, 75% of whom have social media accounts, use these platforms to obtain parenting-related information.

As many as 79% of parents who do use social media agree that they receive useful information on their networks, which builds trust. Whether you specialize in baby safety, family bonding, or childhood nutrition, the content you create and share will reflect who you are as a company/brand.

In order to protect your reputation, it's important to work with parenting writers who understand the value of quality content. This will allow you to optimize your content marketing strategy as you continue to gain followers, increase traffic to your website, and/or drive sales.

The Benefits of Hiring a Parenting Freelance Writer

An expert parenting freelance writer will be available when you need them. This means that you can build a talented team, utilizing the skills and expertise of parenting writers on a regular or intermittent basis. This will help you save a significant amount in comparison to hiring an in-house writer.

Expert parenting writers will not only bring their experience, knowledge, and personality to the table but will also help you address some of the most important aspects of content marketing. By consistently delivering quality content, you will be able to improve the following:

  • SEO strategies — Improving SEO is imperative to your success. After all, on the first page of Google, the first five organic results account for 67.7% of all clicks. This is why you need to publish content that is unique and of value. An expert parenting writer will help you develop high-quality content, which will significantly increase your chance at ranking.

  • Conversion rates — There are a number of tactics to increase your conversion rate, including the creation of a winning content strategy. Quality content will encourage repeat readers on your site, blog, or social media platforms. As your reputation strengths within the parenting industry, it will be easier for you to increase conversions.

A parenting freelance writer will help you address your content marketing needs, offering their knowledge and/or real-world experience to elevate your brand.

How to Find a Parenting Writer on Scripted

If you want to obtain more engaging, professional, and shareable content, Scripted's pool of expert parenting writers is the perfect place to look. Search for the top parenting writers with ease in order to discuss your objectives, negotiate price, and develop a potentially long-lasting partnership.

Once a project begins, you can organize and manage all aspects of your assignment(s) on Scripted's platform, saving you time and money. If you find a writer or two you really enjoy working with, you can invite them to work on future projects, as they work with you to develop your product, blog, or overall brand.

Ready to get started? Browse our top parenting writers today!

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We would've had to hire about five full-time writers to get the amount of content that we're currently getting from our partnership with Scripted," said Kelly. "It just makes total sense.

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We've been working with Scripted on about four blogs per month for the past 12 months. As the writers and Scripted have become familiar with the brand and the way we work, they have been a great partner and delivered fantastic content.
The adidas blog has seen growth month over month.

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The biggest benefits of moving to Scripted have been improvements in the quality of writing, access to subject matter experts, and the ability to quickly complete large volumes of writing simultaneously.

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Kathleen Booth CEO, Quintain Marketing
Zazzle

Using Scripted allows us to increase the frequency of our posts, and it's also a great forcing mechanism to plan in advance and pull together the topics and assignments for the upcoming month as well. It's a good forcing function as well just to make sure we're looking in advance at upcoming holidays or upcoming change.
I think the quality is excellent. I was incredibly impressed. I thought that the writers found the fun voice, and I think there was a consistency across all the blog posts.

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Diana Adair Director of Communications, Zazzle
Eventbrite

I was particularly overwhelmed with a lot of work here at Eventbrite, so I didn't have a ton of time. It took very little effort on my end to work with Scripted and their account management service. My account manager made it really easy and straightforward for me -- using Scripted definitely saved me time and energy.

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Megan Buell Content & Inbound Marketing Manager, Eventbrite
Cambro

We use Scripted as an extension of our team and use the various services Scripted provides to supplement our research. The biggest benefit of Scripted is having access to a whole group of writers who offer a different perspective that makes our topics and ideas much greater in writing.

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Felix Bazgan Senior Marketing Communications Manager, Cambro

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