What Is Seo (Search Engine Optimization)? | Glossary

Search engine optimization (SEO) includes a broad range of strategies that can improve your website’s search engine ranking and help you attract more traffic. SEO focuses on increasing organic traffic to your site. Instead of spending a lot of money on PPC (pay-per-click) and other paid advertising options, you get content that builds your brand’s reputation, promotes your products and services, and converts visitors into customers organically.

Developing an effective SEO strategy requires a lot of research. You can’t get the results you want until you know:

• The best keywords to include in your content.
• The value of inbound and outbound links.
• How you can use internal links to guide readers and search engine crawlers.
• How to write excellent content that encourages other websites to link to your pages.

SEO takes time to work. Don’t expect your page rankings to improve overnight. Without a strategy built on research and engaging content, though, you will never get results. The good news is that organic search engine optimization tends to have a long-term effect on your ranking. Paid campaigns can get you quick results, but they disappear the moment your campaign ends.

Since search engine optimization requires a lot of time, research, and knowledge, it makes sense for most companies to outsource their projects. Scripted makes it easy for you to get an SEO strategy that works.

For the best results, become a Cruise Control member. Cruise Control gives your account a dedicated manager who can research keywords, develop a content strategy, and coordinate with Scripted’s best writers to create the content your site needs to thrive. You will also get monthly optimization reviews that show you the effects of your SEO content strategy.

You can’t overestimate how much SEO influences the success of your content marketing. Without a professional guiding and correcting your strategy, your page rankings will always stay below those of your competitors.