What Is Email Marketing? | Glossary

Email marketing gives companies a powerful way to connect with their customers and followers. Many marketing professionals like email because they send materials like newsletters and promotional offers directly to people who have already shown an interest in the company. You don’t have to worry about whether your followers will see a blog update or social media post. You know that the message went straight to their inbox.

When done well, email marketing offers benefits like:

• Sending personalized content that engages different segments of your audience.
• Boosting sales.
• Using surveys to gather information from customers.
• Educating people about new products and services.
• Increasing traffic to your website and landing pages.
• Tracking metrics to determine how many people open, read, and respond to your messages.

Email marketing only gives you the benefits you want when you give people interesting content that they look forward to receiving. Lackluster newsletters and too much self-promotion can encourage people to unsubscribe from your mailing list or mark your emails as spam.

Scripted makes it easy for you to provide email marketing content that keeps your followers interested. Many email marketing professionals have years of experience crafting subject lines, calls to action (CTAs), and content that engages readers. Explore the profiles of Scripted’s top Email Marketing writers to find someone with excellent reviews and experience in your industry.

If you plan to incorporate newsletters into your email marketing strategy, you can hire newsletter writers who know how to nurture leads, educate customers, and entertain readers.

Email marketing gives you a tremendous advantage over your competitors, but you cannot let the opportunity slip through your fingers. Once you lose someone, they probably won’t sign up for your emails or newsletters again. Improve your chances of success by hiring vetted, experienced email marketing and newsletter writers from Scripted.