What Are Blog Posts? | Glossary

Originally, blogs were called “weblogs” because they let people maintain online logs about their daily lives and topics that interested them. According to Internet Live Stats, the internet has about 1.8 billion websites. Approximately 600 million of those sites have blogs.

Blog posts are the content that people and companies contribute to their blogs. The posts serve a broad range of purposes, such as:

• Telling customers about upcoming product releases or events.
• Providing instructions for how to use a product or service.
• Establishing thought-leadership positions within industries.
• Improving a brand’s voice and recognition.
• Strengthening relationships between companies and consumers.
• Entertaining readers to develop a larger following.

Blog posts also play a critical role in content marketing and search engine optimization (SEO). Search engine crawlers scour the internet to index pages that contain certain keywords. Including the right keywords in a blog post makes it much more likely that a search engine will rank your site. The more prominent your blog becomes, the higher your ranking climbs.

When used masterfully, blog posts can help websites reach first-page search engine results. You can’t underestimate the importance of your website getting listed on the first page. Consider that 28.5% of people click the first result search engines give them. About 16% click the second result. 11% will click the third result. After the third result, percentages fall quickly. Practically no one ever even looks at the second page of results.

No matter what industry you work in, your blog faces a lot of competition. Reaching and converting new customers requires expertly crafted blog posts that engage readers and convince them to trust your brand.

Scripted gives you an advantage over your competitors. The platform can connect you with expert blog writers who know how to balance the needs of search engine crawlers and human readers. As a Scripted member, you don’t even have to generate your own blog post topics for content marketing. Request blog ideas from Scripted’s freelance writers to save time and add diversity to your content marketing strategy.