[Webinar Recap] How to Scale Your Brand's Storytelling
On May 8th, Scripted's CEO, Sunil Rajaraman, and Percolate's VP of Business Development, Shik Sundar, discussed the challenges of the modern marketer and the most effective ways to scale your storytelling.
Brands have been sharing their stories for centuries, but the number of platforms to share content across is vastly greater than just radio and television. Creating content is essential for today's marketer and the combination of knowing when, what, where, and how are integral to every department.
This webinar discussed many themes including:
- Why original storytelling matters
- Scaling content creation with Scripted and Percolate
- Idea Generation
- Employee Activation
- Syndication
- Guest Posts
- Team Structure
- Messaging
