How Scripted's Managed Services Help You Scale Your Content Marketing Efforts
Most businesses today know they need to have some sort of content marketing strategy to stay competitive. Nearly three out of every four businesses do content marketing in 2023, even if it's just posting on social media. If your company is just getting started with content marketing, outsourcing your content creation process is a great way to scale up at your own pace.
Scripted helps out many different businesses with content marketing strategies. From small businesses just getting started to large enterprises that have been doing content marketing for decades now, Scripted's services are the perfect fit for any company looking for help with the content creation process.
All different types of businesses can also benefit from Scripted's managed services. A dedicated team of account managers, subject matter experts, and dedicated editors all come together to deliver high-quality content in a highly streamlined process. Here's what you can expect if you sign your business up for Scripted's managed services.
Meet Your Account Team, Meet Your Content Marketing Strategy
When you choose Scripted's managed services, a kick-off call with your account team is scheduled. You'll get to know your account managers, of course. But more importantly, they will get to know your business and its products or services.
This is the start of developing a content marketing strategy that aligns with your business goals—and will reach your target audience. Once your needs are understood, it's time to start developing that strategy by looking at the finer details of your content needs. Key themes and topics for your content are identified, along with the proper formats for delivering that content.
Once those details have been worked out and it's time to start developing your first content order, you'll be introduced to the tools that make the Scripted platform special. First up is the Scripted Keyword Research Tool. This AI-powered tool gives you insight into the keywords and topics, earning high rankings in search engines.
At the same time, your account managers will work with you on an industry analysis. What's working for your competitors? What are the topics and trends your industry audience wants to know about? Answering these questions is just one part of developing a content marketing plan tailored to the unique needs of your business.
The Streamlined Scripted Content Creation Process
Scripted has a well-defined content creation process that makes it easy to turn ideas into high-quality content on your website.
This tried and true process starts with dedicated writers and editors that know your industry and how to deliver great content. Each step flows right into the next, from writing to editing and a thorough plagiarism check, administrative review, all the way through to publishing.
Along the way, time-sensitive deadlines are set for each step. Communicating with your writing team is simple with Scripted's messaging features. Content editing and revision work the same way, with everyone working toward the same goal of producing high-quality content for you. It's all built into the Scripted platform.
Writer specialization: Subject matter experts who love to write
Scripted has built up long-term relationships with a unique set of freelance writers. Many writers apply to write for Scripted, but only around 2 percent of applicants are accepted to the platform. So what does it take to make it as a Scripted writer?
Of course, experience in writing and publishing content is an important consideration. But more than that, Scripted looks for subject matter experts who specialize in specific industries. Once a writer makes it onto the platform, they're assigned to the industries they know well to serve customers looking to reach a specific audience.
While many people can learn the rules of language and grammar to write acceptable content, Scripted looks for something different. Our writers are dedicated to their specific fields, and they love writing for Scripted...and they love writing for you too.
Regular Meetings Keep Things on Track
After you've ordered some content, and it's been written and published, you might expect that's the end of the process. But with Scripted managed services, there's still more to do.
Scripted account managers hold regular meetings with your team to review content performance, discuss new ideas for the next content round, and address any challenges or issues that might have crept up along the way.
Scripted Performance Reporting
Your content marketing strategy will be further refined by reviewing performance data and analytics. If content is not performing as well as expected, improvements are made via data-driven decisions.
Some of the metrics that are reviewed include:
- Search visibility: A look into what keywords your website is ranking for, the average position for those keywords, and more.
- Website traffic: A detailed look at how your website traffic is growing.
- Scripted Content analytics: Advanced performance tracking of the content created for you by Scripted.
Scripted Subject Matter Expert Writers
You may even have a call with your subject matter expert to discuss the direction your content should go. Our group of freelance writers is passionate about their areas of expertise and can provide valuable insight into your content needs.
Organic Content, Created Organically
Scripted's managed account teams know that organic search rankings are the most valuable. That comes from organic content—in other words, content that fits naturally into your marketing strategy. Your Scripted team will never force the content creation issue, just to create more orders.
Instead, Scripted account managers focus on producing high-quality, relevant, and valuable content that always resonates with your target audience. To put it another way, at Scripted we prioritize quality over quantity. We never produce content "just because."
Staying Up-To-Date on the Latest Trends and Tech
Scripted account managers stay up-to-date on the latest trends and technologies in content marketing and are always adapting your strategy accordingly.
Part of that is embracing the emerging content formats and platforms that will soon be making a difference. This lets your business stay ahead of the competition, ensuring your content always delivers results.
Right now in 2023, that means staying on top of the latest trends in AI. ChatGPT finally brought the idea of AI-generated content mainstream. The thought of low-cost AI-generated content has tempted some businesses, but that approach has some major problems.
Besides the problem of AI-generated content having no flair or soul, it can't be copyrighted. That means even if you publish AI-generated content on your website, you don't actually own it. Search engines also seem to penalize AI-generated posts. But that doesn't mean Scripted is avoiding AI. On the contrary, there are several parts of the content creation process where AI makes a lot of sense.
Scripted and AI
The Scripted Keyword Research Tool is one of our AI-powered tools that streamline the content creation process. Some others include:
- AI-Optimized Content Brief: Scripted's AI-optimized content briefs use machine learning algorithms to analyze your industry, topic, target audience, and content goals to generate a comprehensive content brief.
- Headline Generator: Scripted's Headline Generator is an AI tool that helps businesses create engaging and attention-grabbing headlines for their content. Just input a keyword or topic, and potential headlines are generated for you.
- Blog Ideas: Scripted's Blog Ideas AI-powered tool provides you with a list of potential blog posts based on your industry, niche, and content format.
No matter what new developments emerge in the content marketing space, Scripted's dedicated account managers will be on top of it and putting them to use for your business.
Try Scripted Free for 30 Days
Scripted and our managed services teams are here to help you scale your content marketing and take your business to the next level. No matter your industry or the type of content you need (even custom projects) Scripted has solutions for you.
You can even try Scripted free for 30 days to see for yourself. If you're ready to try the most optimized content creation process and scale your content marketing, sign up for your 30-day free trial now!
