Best AI Content Creation Tools of 2024
Best AI Content Creation Tools of 2024
Creating and publishing content to meet inbound marketing goals is a priority for many businesses in 2024. Why?
Content marketing increases customer engagement, improves SEO, promotes products and services, and ultimately generates revenue. Even if you publish just one blog post a week, you can educate and inform your audience while increasing awareness of your offerings.
Consider this: 80% of businesses get results through their blog posts. But everyone wants bigger, better results, and improving content quality is the key.
However, writing, publishing, and promoting content can be challenging, especially if you don't have a team of content writers or a big marketing budget. That's why many companies are using AI writing software to automate content creation. In fact, 58% of marketers use AI to help them write or improve blog posts.
Why Are So Many Businesses Turning to AI for Content Creation?
Content marketing is one of the best ways to grow your business. However, the cost of full-time content writers is often out of reach for small businesses and companies on tight budgets.
With AI, you can outsource some of the most time-consuming parts of content creation, like ideation, keyword research, and content strategy, without breaking the bank.
AI tools aren’t designed to replace human-generated content, but instead to support your team as you create blog posts, newsletters, social media posts, and more that tell the world who you are and why people need to pay attention to your business.
But how do you choose from all the AI writing tools available?
We’ve evaluated some of the best AI content tools 2024 has to offer so you can make an informed decision about your content marketing strategy.
1. Scripted
Scripted is a well-known content marketing solution that connects you with human writers who create content that delivers results. Scripted also offers an AI-powered content creation assistant called Scripted Copilot that can significantly boost your marketing efforts. This one-two punch gives you the best of both worlds: real writers and AI efficiency.
Scripted Copilot is integrated throughout Scripted's platform and provides guidance for the entire content production process. This AI tool can research content ideas, create briefs from scratch, order writing jobs, and analyze the performance of your content. Time spent on creating content is reduced, freeing up time and resources for your team.
Let’s say you want to create content for your blog but don't know what to write about. Scripted Copilot analyzes industry trends, search engine rankings, audience behavior, and competitors in your industry to create blog post ideas your audience will love.
Next, the AI tool generates catchy headlines that grab attention and suggests the most relevant keywords to boost your search rankings.
Finally, Scripted Copilot tracks your finished post and provides valuable insights about your content marketing strategies. You’ll learn how effective your content is across multiple channels.
Scripted also offers easy-to-use AI tools for writers that generate the type of content you need with minimal effort. You can try our Scripted AI tools like the headline generator, blog ideas generator, and our Smart Content Brief generator — for free! Members have access to other AI tools that save time and speed up the marketing process significantly.
If you prefer human-written content, Scripted Copilot also provides assistance for writers. When you order your content, Scripted Copilot creates detailed briefs that provide Scripted's talented writers with clear direction on your topic and specifications, such as keywords, tone, and target audience.
Scripted Features
Here are some features of Scripted's AI platform:
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Scripted Copilot, Scripted's AI tool, automates content creation by optimizing content strategies, generating headlines, researching keywords, creating content briefs, and analyzing performance with the latest real-time metrics.
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Create blog posts, white papers, social media posts, short-form content, long-form content, product descriptions, ad copy, landing pages, SEO optimization content, and scripts for video content.
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Human subject matter experts (SMEs) write, edit, and personalize the content you need.
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As your content needs expand, Scripted provides content creation that keeps pace with your business.
Scripted Pricing
Scripted offers four pricing plans based on your content marketing needs:
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Starter: $0 - AI-generated content only
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Pro: $199/month - Access to SME writers, AI editors, and $100 in content credits
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Team: $499/month - Everything in Pro, plus 5 user seats, advanced analytics and content creation tools, plus access to a dedicated account manager
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Agencies and enterprises: Customized pricing - Everything in Team plus unlimited seats and top-level content marketing support from strategy to publishing
Bottom Line
Scripted takes the best of AI content generation tools and couples them with human subject matter experts to create a one-of-a-kind marketing strategy that elevates your business. With Scripted, you can choose the exact mix of AI and human-generated content that works best for you.
Read more: Hiring a Writer to Create Relevant Content
2. Jasper.ai
Jasper.ai is a well-known AI content creation tool. Using intelligent prompt engineering, this AI writing software makes it easy to create specific content with just a few prompts.
One of the standout features of Jasper is its Recipes feature. Jasper expresses the importance of human intervention when writing — the more input you have, the more unique the end product will be. Recipes take you through a step-by-step process that walks you through your content, from topic idea generation to your final edit. The ability to edit at each step allows you to make sure your content is always moving in the right direction.
Jasper is transparent about the accuracy of the content created. However, like all AI generators, mistakes happen. It’s important to fact-check your work and make sure it’s accurate. According to Jasper.ai, “Jasper is designed to write creatively. However, this does not mean he cannot write a factually accurate article…feeding him with correct information will significantly increase the chances of him writing accurate information.”
Jasper.ai Content Generator Features
Here are some features of Jasper.ai:
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Jasper.ai's Content Improver feature lets you rewrite parts of AI-generated text before you publish it. However, if writing and editing are not your strengths, this might not be a useful feature.
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Jasper.ai creates content in more than 30 different languages.
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Jasper’s Memory allows you to input business information it can use in your content to keep everything streamlined and accurate.
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Members in the Pro tier can use Jasper to generate AI art.
Jasper.ai Pricing
Jasper has three pricing plans:
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Creator: $39/month
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Pro: $59/month per seat
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Business: Contact Jasper.ai for pricing
Both the Creator and Pro tiers offer a 7-day free trial.
Bottom Line
As one of the top AI content tools available in 2024, Jasper does a great job of generating a lot of text in minutes. From its intuitive Recipes to Jasper’s Memory, creating AI content for your business becomes a lot easier. While Jasper recommends taking an active role in the AI generation process for the best results, it can significantly slash your content creation time.
Read more: AI vs Humans - SEO Experiment
3. Copy.ai
Copy.ai is similar to Jasper.ai. It automates content writing with deep learning and natural language processing (NLP), allowing you to generate AI-written text in seconds. You tell the platform what type of content you want to create, such as a blog post or newsletter, and include a bit of context about your piece. Then Copy.ai gets to work creating a finished product for you.
Copy.ai has evolved from content writing software to a complete marketing and sales virtual assistant. They are the first ever GTM (go-to-market) AI platform, allowing you to automate all your marketing and sales efforts.
With Copy.ai, you can localize your landing pages, run sales analysis, and plan events. This bigger-picture approach allows you to create a marketing strategy that informs your content and streamlines your AI content generation.
Copy.ai comes with a 7-day free trial with 2000 words to test and see if it’s the right fit for you. This allows you to evaluate both the content generated and whether you enjoy the platform user experience.
Copy.ai Features
Here are some of Copy.ai’s features:
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Copy.ai has a robust set of content generation tools.
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As of March 2024, over 15 million businesses and individuals use this platform to automate content marketing.
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Copy.ai offers workflow credits to help teams automate their campaigns and marketing efforts.
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Copy.ai operates on a zero retention data policy, meaning they won’t store your content or prompts to train future AI models.
Copy.ai Pricing
Besides the free tier mentioned above, there are three pricing plans available:
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Starter: From $36/month
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Advanced: From $186/month
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Enterprise: Contact Copy.ai for pricing
Bottom Line
Copy.ai is a powerful AI writing software for quickly creating content. It’s particularly useful for sales copy and allows you to use AI to help run your marketing campaign.
If you’re looking for a more robust marketing and sales AI software that can generate content, Copy.ai is a good option.
As with any other AI content generator, you’ll need to be mindful of fact-checking any content generated for accuracy.
Read more: Can Search Engines Detect AI?
4. Anyword
Anyword gained a lot of recognition in 2024 as an AI content generation tool. What sets Anyword apart is its focus on predictive performance analysis and social media content generation.
With over 100 marketing templates available, Anyword makes it easy for users to create content like blog posts, marketing emails, and X threads with just a few prompts.
Anyword prides itself on its ability to generate results, claiming on its homepage that marketers who use Anyword “...see an average 30% increase in conversion rates.”
Anyword Features
Here are some of Anyword's features:
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Easy-to-use content templates
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A/B testing analysis on your website copy in minutes
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Analytics, such as impressions, ad spend, and conversion rates
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Built-in free plagiarism checker
Anyword Pricing
Anyword has four pricing plans:
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Starter: From $39/month
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Data-Driven: From $79/month
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Business: From $349/month
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Enterprise: Contact Anyword for pricing
Bottom line
Anyword uses preset templates to help marketers quickly generate content that aligns with their business.
What sets Anyword apart from its competitors is the built-in performance prediction analytics that can help you improve your SEO. In addition to the free plagiarism checker, it gives an extra layer of comfort to users.
If you’re looking to take the guesswork out of your content marketing strategy, Anyword’s predicting performance features may be a good fit for you.
Final Word
AI-driven content creation is becoming more common in many businesses' marketing strategies. AI content creation tools streamline content marketing by automating tasks or generating text from user prompts. It can help minimize costs, generate content ideas, and boost your SEO strategies.
Of course, it’s not without limitations. As we’ve touched on, AI has a habit of getting facts wrong. That means you need to edit AI content to ensure it’s accurate and up to your business’ standards.
As most AI content generation companies will tell you, these products work better as tools than completely replacing the human element of content writing. When you mix human creativity, nuance, and fact-checking with AI’s speed, you can create excellent content for your marketing campaigns.
Whatever route you take, choosing the right content creation tool for your needs and goals is important.
Why Scripted?
Scripted is the only platform that empowers users to switch effortlessly between AI-generated content and content crafted by human experts. Scripted streamlines the content creation process, saving customers valuable time and effort. They no longer have to choose between AI-generated content or human expertise; they can have both in a single platform.
The combination of advanced AI writing tools like Scripted Copilot and human content writers is what sets Scripted apart. You get a finished product written and edited by humans while benefiting from the automation and efficiency of artificial intelligence. Scripted's track record of delivering outstanding content speaks for itself, with companies of all sizes using our cost-effective platform for all their content needs.
Ready to start your content creation journey? Connect with real subject matter experts in your industry and get all the benefits of human content and AI in one go. Get started!
