10 Best Website Content Writing Services
Forty-four percent of consumers read a brand's content three to five times before ever engaging with a brand or making a purchase. That's huge—but what does it mean for you?
It means businesses need effective content marketing strategies to stand out amongst competitors and connect with their target audience. Quality content drives traffic and engagement, boosts SEO and rank, builds consumer trust, and establishes brand authority.
To help you navigate this requirement, we've compiled a list of the top ten website content writing services in 2024. We've focused our aim at platforms that offer exceptional features, quality content, and—most importantly—results.
What is Content Marketing?
Content marketing involves creating and sharing valuable, relevant content with your audience in an effort to attract and engage readers. The best content aspires to build a strong connection with your potential customers by providing helpful information that addresses their needs and interests.
When you show you understand consumer pain points, you can establish trust, enhance brand awareness, drive profitable customer actions, and even increase brand loyalty.
Why is Content Marketing Important?
Content marketing is essential for businesses because it:
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Enhances brand visibility and recognition.
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Builds and nurtures relationships with customers.
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Drives organic traffic through SEO.
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Provides valuable information that helps customers make informed decisions.
Content marketing is important because it supports all of your other marketing efforts, such as social media and email marketing. Content marketing is basically the pillars holding up all aspects of your brand, from recognition to perception.
Types of Content Marketing
Content marketing strategies are most effective when they incorporate various types of content, such as:
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Blog posts
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Videos
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Infographics
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eBooks
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Whitepapers
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Social media posts
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Podcasts
These are the types of content you should be producing, but you can't choose just any website content writing service. So, what should you look for in a content marketing partner?
Recommended Reading: 5 Ways to Win at WordPress
Must-Have Features Offered by Top Website Content Writing Services
When researching the top content marketing websites, choose a content writing service that offers the following features:
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Writer quality: Experienced and skilled writers that produce high-quality content proven to rank in the SERPs.
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Content variety: Ability to create different content formats, from blog posts to whitepapers.
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SEO optimization: Services that ensure content is optimized for search engines.
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Customizable services: Flexibility to meet specific content needs and overall business requirements, such as managing your editorial calendar, performing keyword research, or creating content briefs.
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Timely delivery: Reliable turnaround times for content delivery.
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Cost-effectiveness: Affordable pricing without compromising on quality.
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Customer support: Responsive and helpful support to address any concerns or questions you may have.
And while these features are non-negotiable, it's a bonus when you find a content marketing platform with its finger on the pulse of industry trends.
Recommended Reading: Top 10 SEO Content Writing Services
Trends in Content Marketing
At Scripted, our writers, editors, and account managers are savvy. We encourage ongoing education so our team always knows what's just around the corner in trends like these:
AI and Automation
AI and automation are revolutionizing content marketing by enhancing content creation, personalization, and performance tracking. Tools like AI content generators and automated analytics programs give businesses efficient ways to produce, optimize, and track content.
Data-Driven Strategies
Analyzing data and incorporating its insights into your content marketing strategies helps your business create content aimed at your target personas. Using real-time data and predictive modeling helps ensure that each piece of content reaches the right audience at the right time.
Podcasts and Audio Content
Podcasts have become a popular medium for content marketing. Audio content offers a unique way to connect with audiences through storytelling and expert insights. This format provides an intimate and engaging experience that can deepen brand loyalty.
Sustainability and Social Responsibility
Consumers are increasingly looking for brands that align with their own core values. Integrating themes of sustainability and social responsibility is a step that should never be overlooked in your content marketing campaigns. These themes are central to building trusting and fostering a sense of community among like-minded audiences.
Local SEO
For businesses with a physical presence, it's important to optimize your campaigns for local search. People in your area who search for what you sell can find you or they can find your competitor—local SEO ensures accurate business listings that use local keywords and engage with local communities online to improve visibility and relevance.
Top 10 Website Content Writing Services in 2024
The best website for content marketing depends on your unique needs and goals for your business. To get you started, here's our ranking of the top ten website content writing services in 2024:
1. Scripted
Scripted stands out for its pool of expert writers who specialize in various industries. Known for our rigorous vetting process, we guarantee only the best of the best writers join our platform (we accept less than 2% of applicants).
We offer a range of services, including blog posts, website content, social media posts, and you can even get AI-generated content free. Our Subject Matter Expert (SME) writers, user-friendly customer dashboard, and efficient Customer Success representatives make the Scripted approach to content marketing a go-to for businesses seeking quality content.
2. Crowd Content
Crowd Content offers a versatile platform for businesses to get custom content tailored to their business's needs. They have a wide range of writers with diverse expertise who are skilled in high-quality content creation. Their services include blog writing, product descriptions, social media content, and other formats that make them a good choice for various content marketing needs.
3. Verblio
Verblio provides a unique approach to content creation with its subscription-based model. They match clients with writers who have expertise in their industry, ensuring relevant and engaging content. Verblio's platform is easy to use, and they offer a satisfaction guarantee, making them a trusted name in content marketing services.
However, a drawback of Verblio is the method it uses to pair content writers with customers: several writers can all accept the same project, but only the writer whose project is approved by the client receives payment for their work.
4. Compose.ly
Compose.ly focuses on providing content writing services through a streamlined platform. They offer a multiple services, including website copy and technical writing. With a focus on SEO and content strategy, Compose.ly helps businesses enhance their online presence and drive traffic.
5. Godot Media
Godot Media offers comprehensive content writing services, including blog posts, articles, and social media content. They pride themselves on their quality control processes and experienced writers. Godot Media is known for its ability to deliver content that resonates with audiences and meets up-to-date SEO standards.
6. Express Writers
Express Writers is a well-established content writing service that offers a variety of well-written content formats. The company, headed by Julia McCoy, focuses on delivering content that's both well-researched and optimized for search engines. The Express Writers team strives to make sure each piece of content is engaging and informative.
7. Contently
Contently is a premium content marketing platform connecting businesses with freelance writers and journalists. With a comprehensive suite of content creation and management tools, Content.ly makes it easy for businesses to plan, produce, and publish content. The Content.ly platform is ideal for businesses that need high-quality, professionally written content.
8. Upwork
Upwork is a popular freelancing platform on which freelancers bid for projects using credits called Connects. Freelancers can join the platform for free and receive a certain amount of Connects each month, or pay for a plan which offers additional Connects (this can prove handy, as higher tiered customer projects often come at a premium charge of Connects, which the freelancer doesn't get refunded if their proposal is not chosen.
That said, Upwork has a vast pool of freelancers, offering customers a wide range of options. Upwork offers flexibility in terms of pricing and expertise, but note that since it's free to sign up, you could encounter subpar work.
9. Constant Content
Constant Content offers high-quality content the company says is "ready-to-publish." The marketplace lets businesses purchase pre-written content for sale from its stable of writers or hire the platform's writers for custom projects. Constant Content is known best for its rigorous quality standards and diverse range of content formats available, making it one of the reliable online sources for website content.
10. ContentWriters
ContentWriters is a full-service content creation platform that gives businesses content tailored to the customer's specifications. The website has a team of experienced writers who specialize in multiple industries and focuse on delivering content that's engaging, SEO-friendly, and aligned with the client's brand voice.
Recommended Reading: Top 10 SEO Content Writing Services
How to Choose the Right Website Content Writing Service for Your Business
Partnering with a content writing service can mean the difference between shuttering your doors or expanding into new markets—it's that important. So, choosing a website content writing service that guarantees high-quality content that can meet your business's needs is a decision that shouldn't be made lightly.
Here are some key factors to consider when researching your options:
Evaluate Writer Expertise
The expertise of the writers on a platform is a primary consideration. Look for services offering a Talent Network with a proven track record in your specific industry niche. Experienced writers with subject matter expertise understand the nuances of your field, can effectively communicate complex ideas, and write resonant content.
To evaluate a platform's writers:
Review portfolios: Examine samples of previous work to assess the quality and style of writing. Look for clarity, coherence, and the ability to engage readers.
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Check credentials: Consider writers’ educational backgrounds and professional experiences. Writers with relevant degrees or industry experience are often more knowledgeable about certain niche subjects. However, don't limit yourself to only hiring writers with hands-on experience—many veteran freelance writers have been writing for decades and, in many cases, can genuinely write about anything.
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Request custom samples: Some platforms, like Scripted, encourage you to request samples. Getting writing samples for your industry can give you a clearer idea of whether a writer’s style and approach align with your business goals and expectations.
Recommended Reading: How to Hire a Great Content Writer
Check Customer Reviews and Testimonials
Customer reviews and testimonials provide insights into the experiences of other clients with a website content writing service. These insights can highlight the strengths and weaknesses of a service and help you make an informed decision.
To check reviews and testimonials:
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Visit third-party review sites: Platforms like Trustpilot, G2, and Clutch offer unbiased reviews from customers. These reviews often cover various aspects of the service, including quality, communication, and reliability.
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Read case studies: Many website content writing services publish case studies detailing how its services have helped other businesses like yours. These case studies can provide valuable insights into a service’s effectiveness.
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Ask for references: Don’t hesitate to ask a website content writing service for references from current and past clients.* Speaking with someone who has used the service can give you a better understanding of what to expect.
Recommended Reading: Case Study: LandAirSea + Scripted
*Note: Sometimes, NDAs and other contract agreements prevent content marketing platforms from disclosing current clients.
Understand Pricing Models
Website content writing services use different pricing models, and understanding how these pricing models are different helps you choose a service that fits your budget without compromising on content quality.
Some of the most common pricing models include:
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Per word: This model charges based on the number of words written. It’s straightforward and ensures you pay only for the content you receive. However, it might not always reflect the quality of the content.
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Per project: A fixed price is set at the outset of a project, with all parties agreeing before work commences. A per-project pricing model works well for large projects where the scope and requirements have been well-defined.
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Subscription: In a subscription pricing model, you pay a monthly fee for a set amount of content. This pricing model is perfect for businesses with ongoing content needs.
Most of today's best content marketing services offer platform access via subscription, whereas per-word and per-project pricing is more typical of individual freelance writers and small agencies.
But Scripted pricing offers you the best of both worlds: transparent per-word pricing for any content you order plus a subscription fee to access our network of Subject Matter Expert Human Writers.
Our Pro Plan and Team Plan even include free content credits ($100 and $200, respectively) that you can apply towards your content writing projects (AI-generated + Human Writers), further conserving your content marketing budget. If all you need is AI-generated content, our Starter Plan includes the whole suite of Scripted AI-powered tools, like Smart Content Brief, Headline Generator, and Blog Ideas at no cost.
Assess Turnaround Times and Reliability
Timely delivery of content is essential, especially if your business has a strict publishing schedule. Assessing the reliability and turnaround times of a content writing service can help prevent (or at least mitigate) delays so your content marketing campaign efforts stay on track.
To assess turnaround times and reliability:
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Review service level agreements (SLAs): Many services provide SLAs that outline expected turnaround times and penalties for late delivery. Ensure these align with your needs.
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Check customer feedback: Look at what other current and past users of a content writing service have to say about turnaround times. Consistent feedback about delays or missed deadlines is a red flag.
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Test the service with a small project: Before committing to a large contract, start with a small project to evaluate a service’s ability to meet deadlines and deliver quality work.
When you evaluate these all of these aspects website content writing services, you can be confident you'll choose a content writing partner that meets your needs and helps you achieve your content marketing goals effectively.
Find Premium Website Content Writing Services at Scripted
Many businesses turn to Scripted for content marketing services. With our extensive pool of skilled writers, flexible plans, and unrivaled dedication to quality, our team can take your content marketing strategies to the next level with effective and impactful campaigns.
Whether you need blog posts, website copy, or social media content, our Subject Matter Experts (SMEs) have the expertise to deliver content that drives results. Explore our membership plans and get started with Scripted today.
Source:
1. The Ultimate Guide to Content Marketing 2024 | HubSpot
