Best AI Ad Copy Tools
Do recent ad campaigns have you shouting, “My kingdom for a conversion?” From printed marketing materials to pay-per-click ads, ad copy is what makes the advertising world go round. Ad copy of the past relied on lengthy meetings and fast fingers flying across keyboards, hammering out witty call-to-action phrases. Artificial intelligence, however, is ushering in an easier way to get quality ad copy.
Dive into the details of AI tools for ad copy generation and research to review the best AI ad copy tools on the market. From strategizing ideas and testing out titles to writing engaging copy, AI tools are here to help you streamline your advertising process.
What Is Ad Copy?
Ad copy has a mission. It uses engaging language and personalized examples to create memorable connections between a brand and an audience. While this could describe other forms of content, ad copy is often used to deliver concise, powerful messaging to promote conversions or sales.
All those features make advertising successful — and challenging. Writing thoughtful ads means pouring considerable creativity into short phrases, often over and over again for each ad campaign. AI tools introduce an alternative way to accelerate your workflow and reach your ad copy goals.
How Do AI Ad Copy Tools Work?
AI technology is now a key feature of advertising and marketing, according to Marketing AI Institute's 2022 State of Marketing report. While there are a growing number of AI writing tools to help you research and write your ad copy, many of them rely on similar designs.
AI ad copy tools use machine learning and natural language processing to sift through extensive amounts of data. This language model helps the software analyze language using an algorithm-based process, predict the optimal word based on context, and generate human-sounding content based on a prompt.
This powerful technology allows advertising professionals to perform many tasks in a short amount of time, such as:
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Research trending topics
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Explore headline suggestions
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Generate ad copy, meta descriptions, and other content
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Create AI-generated images
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Organize an advertising calendar
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Predict the performance of a campaign
Some AI tools allow you to select your target audience or brand voice for more personalized messaging. Ad copy tools can be used as a research and marketing tool or to generate potential ad copy itself. Explore the many ways AI can improve your ad copy generation strategy, rank well with search engines, and grow your business.
Who Can Benefit From AI Ad Copy?
The world record for typing speed, held by Barbara Blackburn, is 212 words per minute. AI generators can produce thousands of words per minute, not just responding to simple prompts but crafting entire articles. The breathtaking speed at which AI can generate ad copy can dramatically cut down the time it takes to launch an ad campaign.
Artificial intelligence can enhance human creativity, but it isn’t going to replace human writers and advertising professionals anytime soon. While there are fears of the rapidly expanding use of AI, they tend to be exaggerated. Here are a few ways that business owners, managers, writers, and editors can benefit from the latest generative AI tools.
Business Owners
With an AI ad copy generator, you can craft your own advertising messages without hiring a writer. Business owners have a full plate of tasks, time commitments, and challenges, so automating key areas of ad copy creation can help you save both time and money.
There are, of course, some limitations to the quality of AI-generated copy. If you choose to use an AI tool to write your copy, a professional writer or editor should tune it up to ensure it has all those clever, punchy lines you need to drum up clients and improve conversion rates.
Advertising Managers
Are you struggling to keep track of all those KPIs, social media posts, and survey findings? AI tools can easily synthesize and summarize all your findings and goals in one convenient spot for ease of use. Based on all that data, an AI ad copy generator can also deliver copy within seconds.
Consider using a generator that provides AI-generated images for your posts. Some even write captions to streamline the entire process. Internal strategy documents, summaries of meetings, and other copy can also be generated with the right prompts.
Writers
While an AI ad copy generator may look suspiciously like your replacement, it can actually streamline your writing workflow. Leverage your creativity by focusing on writing quality AI prompts and tuning up the generated ad copy.
Adding a human touch to AI content helps you produce more in less time. It can also free up valuable time and brain energy to focus on those few precious moments of creative flair that lead to conversions and sales. With the right tool, a little rewriting is still far more convenient than brainstorming while looking at a blank page.
If you’re not ready to hand over the keyboard (or typewriter or quill) to AI software, this technology can still help you produce better ad copy at scale. Use AI tools to translate your creative content into other languages, or use it to A/B test your copy variations while avoiding writer’s block.
Editors
AI tools can quickly skim through content and provide line edits, copy edits, and check for plagiarism. It still takes a highly skilled, knowledgeable human to catch complicated grammar and punctuation errors, spot issues with connotation, bias, and tone, and identify other concerns, including accuracy. However, AI can exponentially increase your ability to rephrase pay-per-click ads and refine social media posts for improved readability.
Limitations of AI Ad Copy
Have you ever read an advertisement or marketing material that didn't move you? Did it somehow seem "flat" or emotionally disconnected? Stiff, uninspiring, robotic copy has given AI-generated content a bad name. While it’s true that some AI ad copy may be lacking in human creativity, there is still a place for AI tools in your advertising arsenal.
Another limitation of AI-generated copy is that it isn’t truly original, not in the sense that a writer comes up with novel ideas presented in a unique way. Natural language processing (NLP) involves analyzing large amounts of text data and billions of human-written sentences to learn patterns and relationships between words. After training, AI models can then generate new sentences by combining learned patterns and generating coherent text. While this is a useful function, it isn’t creating truly original text based on new knowledge. There have also been some plagiarism concerns with AI-generated content.
When leveraged correctly, AI tools streamline the ad copy creation process. They do not, however, replace writers, bloggers, editors, or managers. You should still have a professional writer or editor look over your generated work to ensure consistency, brand voice, and accuracy.
Best Practices for AI-Generated Ad Copy
Before you start publishing AI-generated copy or using these tools to research your next advertising campaign, it’s important to think about the best ways to get more out of the tools. Here are some best practices to use as you prepare to start a new campaign or streamline your current ad creation strategy:
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Be clear about your brand voice: If you aren’t clear in your prompt about what you want and how your company communicates, then you shouldn’t be surprised if the resulting AI text isn't what you hoped for.
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Choose the right tool: AI is used for everything from chatbots and synthesizing complex ideas to generating images and text. While most tools have a broad range of functionality, using the right tool for the right job can make your life easier and your copy better.
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Don’t skip the editing stage: It can be tempting to send AI-generated text straight to your audience for quick, convenient advertising. Unfortunately, even the best generative text tools may include awkward wording, incorrect information, and text that doesn’t match your brand voice. It’s best to have a human with the right skills carefully look over your AI ad copy before your audience sees it.
Best AI Ad Copy Tools
It doesn’t take a significant investment to try your hand at AI-generated advertising and marketing copy, thanks to the latest AI copywriting software. There are many tools available with free and low-cost versions to explore this new addition to the advertising industry. Review the tools below to see which one offers the features, pros and cons, and pricing that fits your needs.
Scripted
Scripted is the only one-stop platform that offers both AI and human content creation services. This full-service solution combines a powerful AI generator for ad copy, headlines, and other content with access to a carefully curated list of subject matter experts (SMEs) — human writers and editors.
When you sign up for Scripted, you receive unlimited AI-generated content and a whole suite of AI-assisted research tools. Combine these lightning-fast features with access to experienced writers to tune up your AI content or to add human-written long-form content to your advertising and marketing strategy.
Scripted offers a 100% content quality guarantee, so you can explore different AI and human writer strategies. Find your own balance between the efficiency of AI and the creativity of human content creators as you compare it with the best AI copywriting tools.
Features
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Unlimited AI-generated content
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Research and search engine optimization tools
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Brief generator
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High-quality content guaranteed
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Access to human subject matter experts (SMEs)
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Team collaboration features and dedicated account managers are available
Price
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Starter: $0 per year: Receive AI-generated content for one user seat, including blog ideas, ad copy, and headline generation.
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Pro: $1,910 per year: In addition to free AI-generated content, you can also receive monthly content from SMEs in your industry for human-crafted ad copy.
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Team: $4,790 per year: All the pro features are included in the Team plan, but you also receive up to five user seats, team collaboration features, content performance analytics, and access to a dedicated account manager. Team plan members can schedule quarterly content strategy plans and monitor the published content through the Scripted platform.
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Enterprise and Agency: Custom pricing: If you need ad copy and other content at scale, Scripted offers a customizable plan for enterprise and agency clients. Enjoy unlimited user seats and end-to-end support throughout the process to take a custom content strategy and breathe it to life.
Jasper.ai
Maintain your brand voice across your business with Jasper, a collaboration-focused tool to write human-like content. It features cloud storage and a template library, so you can explore different styles of ad copy and quickly fit your strategy into a pre-designed template.
Jasper uses a simple document-style interface, where you can include SEO keywords, set the tone for your copy, and make other recommendations. There isn’t a free version of Jasper, but you can sign up for a free trial.
Features
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AI content generation
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Template library
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Options for SEO keywords and tone of voice
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Voice analyzer tool
Pricing
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Creator: $49 per month: Gain access to over 50 templates and 50 knowledge assets for unlimited AI-generated ad copy. This level only includes one seat, so it’s suitable for entrepreneurs and small business owners.
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Teams: $125 per month: In addition to all the Creator plan features, Teams plan members receive SEO mode access, 150 knowledge assets, 10 campaigns, and up to three seats.
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Business: Custom pricing: Receive custom templates, API access, and advanced analytics tools with this enterprise-level plan.
Copy.ai
With Copy.ai, you get a text editor, ad copy templates, and a fairly user-friendly interface to craft content and research your ads. It’s available in over 29 languages and can easily integrate with third-party tools. While these features make it a flexible solution for AI-generated content, users have noted that the content can include awkward phrasing and a significant number of errors.
The content generation process with Copy.ai seems to take longer than other generative tools, so it may not be a convenient option for long-form content. Copy.ai has plenty of templates, but you won’t have access to experienced writers or an account manager.
Features
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Convenient interface
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Customizable tone and style
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Plenty of templates available
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Straightforward pricing
Price
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Free: Generate up to 2,000 words per month using most of the Copy.ai features using the free version of this software.
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Pro: $36 per month: Upgrade to unlimited words and receive additional features in the Pro membership tier.
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Enterprise: Custom pricing: Enterprise clients can automate the entire workflow to fit their specific advertising campaign.
Writesonic
Part chatbot, part no-code AI builder, and part AI copywriter, Writesonic offers plentiful tools to expand your advertising strategy or automate more tasks. Using Writesonic, you can research, write, or paraphrase copy in over 25 languages. AI templates and image generation tools give you a well-rounded suite of AI-assisted tools.
While the Sonic Editor feature allows you to incorporate a human writer into the equation, Writesonic doesn’t help you find a qualified content writer with experience in your industry. You’ll also need to upgrade to a paid plan if you want to generate more than 10,000 words with Writesonic.
Features
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AI-powered chatbot
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Text editor for AI-assisted human writing
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Chrome extension and other browser extensions available
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Over 100 templates
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Landing page and ad copy generator
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Over 25 languages supported
Price
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Free trial: Free: Generate up to 10,000 words with a free plan using most of the Writesonic features to see how the tool compares.
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Unlimited: $20 per month: Generate unlimited content powered by GPT 3.5 and enjoy most features of Writesonic with one user seat.
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Business: $19 per month: The Writesonic business plan offers either 200,000 words powered by GPT 3.5 or 33,333 words powered by GPT 4.0 for one user. You can increase your desired word count for an additional monthly fee.
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Enterprise: Custom plan that starts at $1,000 per month: Enterprise Writesonic clients receive onboarding support, including custom AI models and templates, as well as a dedicated account manager.
AI-Writer
Advertised as the most accurate AI generative text tool, AI-Writer uses the same basic concepts as other tools but includes sources and citations. After entering a prompt, you can receive a full-length article that’s designed to be unique, SEO-friendly, and relevant to your audience.
AI-Writer’s interface is easy enough to use and allows you to publish directly to WordPress. The sub-topic discovery tool helps you hone in on your company’s niche to generate more accurate, on-topic website copy.
While the platform is relatively easy to use, there isn’t an AI chatbot to help you navigate the software. The over-simplified interface doesn’t allow you to choose the tone of your project or take on other tasks that you could do with other AI tools.
Features
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AI-generated text
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Includes list of citations
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Streamlined page
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Up-to-date data sources
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Integrated publishing tools
Price
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Basic: $29 per month: Freelance writers, bloggers, and startups can sign up for the basic plan, which offers up to 40 articles, at up to 5,000 words per article, for one user.
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Standard: $49 per month: Generate up to 120 articles and receive three user seats with the standard plan.
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Power: $375 per month: Up to 10 users can generate up to 1,000 articles for scaling content capabilities.
Copysmith
AI-generated copy tool with an e-commerce twist, Copysmith offers pre-made templates and even a template generator to write your copy. It can be used to craft social posts and ads, but it’s mostly advertised as a product description writer.
Use the built-in plagiarism checker to review your content before editing and publishing it. Copysmith can integrate with third-party tools, like Google Ads, Google Docs, WooCommerce, and other e-commerce platforms.
Features
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Pre-made templates
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Custom content generator
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Plagiarism checker
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Third-party integration
Price
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Starter: $19 per month: Up to 20,000 words with only some third-party integrations for one user.
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Pro: $49 per month: Unlimited copy generation for up to five users, as well as a host of third-party integrations.
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Enterprise: Custom pricing: Enterprise clients also receive unlimited AI-generated copy but have up to 20 user seats and access to custom templates and support.
Generate Quality Ad Copy With Scripted
It takes a quality AI ad copy generator to deliver on-brand messaging to your audience. Sign up for a free trial with Scripted to see how AI-generated ad copy and effective human content writing can go hand in hand to create great copy for your content marketing and ad copy needs.
