2023's Most Popular Digital Marketing Strategies
This is a writing sample from Scripted writer Emily Caldwell
Digital marketing is one of the most effective types of marketing used today. In fact, with trends in technology, businesses that are not using digital marketing strategies to market their brand are at a disadvantage. However, there are many different approaches and methods companies can take for digital marketing. According to research by the Winterberry Group, 55% of marketing efforts today are on digital channels.
As trends in digital consumption change, the most popular digital marketing strategies also change. Want to stay current with the most successful and trending digital marketing approaches? Below, explore 2023’s most popular strategies and how you can utilize them to promote your brand.
Influencer Marketing
Thanks to social media, influencer marketing has quickly become one of the most popular forms of digital marketing. This strategy involves having representatives who promote a brand, service, or product in exchange for compensation. Those who follow these “influencers” on social media tend to trust their recommendations, helping your business to increase revenue.
One of the most incredible things about influencer marketing is its widespread use across many industries. Whether promoting a game on a video poker casino or showing off a stylish new pair of jeans, businesses across many industries can use this successful marketing technique. Of course, it’s essential to choose an influencer that has a strong voice and a significant presence of followers.
Influencer Marketing can be done through a variety of social media platforms. However, it is most often seen on Instagram and TikTok in 2023.
Depending on the demographics you plan to target, this method can benefit certain target audiences. The majority of TikTok users are in the age groups of 18 to 24 and 25 to 34. With this in mind, brands targeting younger audiences can see even more success by utilizing influencer marketing.
Virtual Events
Virtual events became increasingly popular in 2021 and 2022, following the COVID-19 pandemic. However, many companies have chosen to keep virtual events around in 2023. Why? The answer is because many attendees have gotten used to virtual events. Guests can attend virtual events no matter where they are, helping businesses to attract a wider audience for events.
Luckily, many tools exist to make virtual events fun and interactive. Instead of just watching a lengthy webinar, tools such as Microsoft Teams and Zoom allow users to react, chat in the box, and even ask questions. Like influencer marketing, virtual events can be created for businesses in nearly any industry, allowing presenters plenty of room for creativity.
Video Content
In 2023, the rise in video content consumption is expected to continue. Instead of focusing on text-heavy forms of digital marketing, companies are opting to spend more marketing dollars producing creative video content. Whether it’s YouTube or TikTok, video content can be both short clips or lengthy, informative content.
Video content is ideal for sharing on social media, but also for sharing through e-mails and on a company’s website to help gain trust and reputability amongst prospects.
Augmented Reality
Another popular digital marketing strategy in 2023 is using Augmented Reality technology in marketing efforts. For example, the furniture store IKEA began utilizing this popular technology several years ago, allowing customers to see how items will look in their homes. This exciting technology makes for a more interactive shopping experience and ultimately, helps to boost sales.
While this is one example, modern companies have integrated augmented reality into their marketing efforts in dozens of ways. As technology expands in the AR/VR technology space, more companies are expected to give this marketing strategy a shot.
Personalized Marketing Approaches
Today’s consumers aren’t interested in the same old, same old marketing approaches that were used 10 to 15 years ago. With this in mind, modern companies are finding ways to make marketing efforts more personalized for each person.
Whether it’s an interactive quiz to help explore products or individualized offers, customers like to feel unique and different. So instead of taking a one-size-fits-all approach, finding creative ways to market to specific customers can help increase conversions for your business.
Give 2023’s Most Popular Digital Marketing Strategies a Try
Ready to take your business marketing efforts to the next level? If you are looking for new and creative ways to attract these customers, these five strategies might be your answer. Remember, launching a new marketing campaign can take time. Therefore, before launching a new campaign, setting clear goals and objectives can help you keep on track.
After your marketing campaign launches, regular analytics and management are essential to keep adjusting your campaign and optimize success. Whether you try one strategy or give all five a shot, explore these modern digital marketing strategies for your business.
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