At the core of every content strategy is creation - and for written content, that's writing. A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing for success. Each component is equally as important to your content strategy. At Scripted.com ...
Whitepapers
Whitepapers are a type of comprehensive document that dig into a specific topic to offer unique, detailed insight for readers. For instance, a whitepaper will often reveal the results of an original survey or study a business has conducted or offer a detailed overview of an effective process a company ...
Whitepapers are an excellent way to build a reputation as a thought leader in any industry. By definition , a whitepaper is a "persuasive, authoritative, in-depth report" that addresses a specific topic, presenting an issue and explaining the unique and impactful way your brand, product, service, or a tool in ...
Marketers depend on white papers for a variety of reasons -- find out if you're measuring your content goals correctly.
Effective content marketing takes more than creating content. We've compiled a collection of quotes from a select group of marketers sharing their advice on topics such as: Most valuable content for readers Growing traffic to your blog Making your content standout ROI from blogging Defining the quality of content Content ...