Tweets are the stuff of Twitter; composed of equal to- or less than 140 characters (spaces included!) "Tweet" is both a noun and a verb. Twitter users tweet 140-character tweets to keep their followers updated.
The point of maintaining your twitter stream (a chronological collection of tweets) is to develop an interactive relationship with the people and groups that you connect with. In the web development industry, for example, a startup developer might like to follow big name companies and well known web developers. This is an efficient way for the web developer to stay up on important development softwares, hacking methods, revolutionary ideas, etc. More importantly, posting clever or unique tweets may help this web developer gain some recognition in the industry.
The space allowed for a tweet is so small there is little room for 'fluff' or nonsense. A good twitter stream gives a representative impression of the Tweeter. Ideally, the stream should offer insight, share knowledge, or promote advocacy for a worthy cause. Twitter also breaks news, as we witnessed during the untimely death of Michael Jackson. Tweets alerted the public of the King of Pop’s death hours before any mention was made on TV.
Hashtags (a word preceded by #) are used to classify tweets by subject. This creates a thread that others can follow. Hashtags allow you to create and search for topics. When writing a tweet that you want to have classified, you need only to add a #hashtag such as #twitternewbie, and other people who want to contribute to the topic of twitter newbies will also use the #twitternewbie hashtag. Hashtags allow the collective stream of consciousness to be searched, viewed and analyzed by marketers.
Whether you're a business or an individual, it’s a good idea to have a call to action in your tweets. If you have information that you want to propagate quickly, you can ask your followers to “RT” or retweet at the beginning of the message. A common way to do this is to preface the tweet with the phrase “RT Plz:” (retweet please). Research has shown that Twitter users respond favorably to this request. Using a colon increases the chances that your tweet will be read, although no one knows why. Twitter users are also more likely to read a tweet that mentions a “New Blog Post:” and contain a link.
Scripted is aware that all this stuff about Twitter and tweeting can make a sane business person’s head spin. That’s why we have a cadre of writers who know how to “rock in the tree tops” of the twitterverse. We know how to hunker down and let those witty, insightful missives fly, links and all. So let us make you “out bop the buzzard and the oriole.” Followers will increase and the reach of what you have to say will grow. All that and our prices are very affordable. So if this sounds like something you need, call us today. Tweet-tweet-re-tweeet!
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