A blog post is an individual post on a blog (short for "web log"). Blog posts come in myriad forms. From 3-page essays with sources and links to a 2-sentence blurb about a photo, a blog post can be whatever you want it to be.
Companies and professionals use corporate blogs to interact socially with the public. Followers, customers, business partners, and anyone else interested can access public blogs without having to register or log in, unlike with Facebook and Twitter. Blog posts are usually longer and more formal than Facebook posts or tweets, but more personal and engaging than the company website.
Using blogs for public relations and marketing is effective when done right. In Susan Ward's article on About.com, titled "Why Should My Business Have A Blog?", she identifies two valuable outcomes of having an effective corporate blog:
There are many ways to host your blog without needing to write a lick of computer code. The most popular blog hosting platforms these days are WordPress and Tumblr. Both are free and easy to use and come with a bunch of pretty themes to make your fantastic Scripted blog content look even more professional.
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